Regional Sales Manager, Buying Groups

Red Bull•Dallas, TX

1d•$85,000 - $132,000

About The Position

The Regional Sales Manager, Buying Groups leads the development, execution, and growth of Red Bull’s business strategy across assigned Buying Group partnerships, primarily Independent Buyer’s Company (IBC). The role drives sales volume, distribution, pricing, promotions, member engagement, and Quality Points of Distribution (QPOD). It builds collaborative relationships with Buying Group leadership, local IBC field teams, convenience retail partners, internal cross-functional teams, and Distributor Partners to identify opportunities, align priorities, and deliver business outcomes. The manager translates channel and customer priorities into practical, financially responsible programs. The role negotiates and manages customer programs, aligns member incentives, supports onboarding and program transitions, and ensures field execution reflects customer agreements and Buying Group strategies. It also develops member and local-chain opportunities; drives distribution, pricing, promotion, and merchandising standards; manages agreements, compliance, funding, and program transitions; analyzes performance and ROI; conducts business reviews; and coordinates communication and execution across field and internal teams. The position requires travel of 60–70 (the posting does not specify the unit). It is a permanent position with benefits eligibility. The role is open to U.S. citizens, U.S. permanent residents, or individuals authorized to work in the United States on a valid visa.

Requirements

At least 4 years of Sales and Key Account experience with a strong track record of success.
Experience working with chains across multiple channels.
Strong analytical skills and experience using internal and external data sources.
Excellent communication and active listening skills.
Strong negotiation skills.
Innovative, solution-oriented mindset.
Self-motivated and able to work independently.
Proficiency in Microsoft Excel and PowerPoint.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Sales and Key Account experience in beverage, CPG, or FMCG industries, or within a Direct Store Delivery (DSD) operation.
Experience with grocery and/or convenience chains.

Responsibilities

Build relationships with Buying Group leadership, key decision makers, member operators, Distributor Partners, and internal cross-functional teams.
Build relationships with local IBC field leadership to improve communication, market alignment, and execution.
Call on local chain convenience customers that are IBC members to identify store-level opportunities and support agreed-upon Red Bull standards.
Support member communication, onboarding, program awareness, and adoption of Red Bull initiatives, including guidance on program expectations, suggested retail pricing, merchandising standards, and execution requirements.
Develop scalable, customer-specific programs aligned with Red Bull standards for distribution, price, promotion, merchandising, and display execution.
Secure local programming wins, including promotional support, incremental displays, merchandising commitments, and other market-level growth opportunities.
Identify and secure store-level selling opportunities that increase Red Bull visibility, distribution, display activity, and consumer engagement.
Sell and execute distribution priorities, ensuring package mix, shelf flow, and schematic recommendations reflect Red Bull standards and channel strategy.
Communicate and sell recommended price programs and suggested retail price guidance using available tools, business insights, and customer context.
Drive permanent, high-quality merchandising solutions and evaluate ROI before recommending customized programs, display investments, or pay-for-space opportunities.
Manage execution of Buying Group agreements, annual programming commitments, member incentive structures, and customer marketing deliverables.
Monitor member participation, execution compliance, performance gaps, and adoption of program standards; partner with Distributor Partners and Region teams to resolve issues.
Identify root causes of compliance gaps, align action plans with IBC field leadership, Distributor Partners, and internal teams, and improve execution consistency.
Support transitions between VIP, IBC, and other Buying Group programs by ensuring clear communication, managed timelines, and field understanding of execution requirements.
Manage customer investment, incentive funding, travel and expense, and program spend within assigned budgets while evaluating financial impact and ROI.
Analyze sales, distribution, share, promotional results, member participation, and execution data to identify priorities, risks, and growth opportunities.
Partner with Category Management, Finance, Distributor Partners, and internal account teams to evaluate program and promotion ROI and share learnings for future planning.
Pursue retailer scan data, basket analysis, member-level performance reporting, and other data sources to improve understanding of consumer behavior and Buying Group performance.
Provide insights that inform promotion, price, distribution, merchandising, and member activation decisions.
Conduct regular business reviews with internal and external stakeholders to evaluate performance, communicate priorities, review competitive activity, and align on opportunities.
Establish and maintain a Buying Group wiring model defining communication points among customer leadership, member influencers, Distributor Partner leadership, Region teams, and Red Bull stakeholders.
Share Red Bull marketing, brand, category, and shopper insights to reinforce the company’s value proposition and points of difference.
Partner across functions to resolve execution barriers, member questions, incentive discrepancies, and program concerns while protecting customer relationships and Red Bull standards.
Keep Distributor Partners, DPMs, Region teams, and internal stakeholders informed of Buying Group programs, priorities, timelines, and execution expectations.
Create and maintain business review templates, execution trackers, program summaries, and customer-facing materials.
Engage routinely with Distributor Partners to reinforce execution priorities and maintain open communication about assigned programs.
Support Distributor Partner initiatives related to IBC and other Buying Group priorities by providing field teams with program direction, customer context, and execution tools.
Collaborate with Category Management, Finance, Legal, Channel Strategy, Customer Marketing, and Sales on program development, agreement execution, and performance tracking.