About The Position

The Regional Sales Director is a strategic, quota-carrying sales role responsible for securing new hospital and health system customers across the Mid-Atlantic/Capitol region for a pharmacogenomics platform supporting personalized treatment decisions for stroke and cardiovascular patients. The role works with physicians, laboratory leaders, quality stakeholders, executive decision-makers, and Genomadix partners to implement CYP2C19 testing programs that support evidence-based treatment decisions and improved patient outcomes. The position is remote in the U.S. Mid-Atlantic/Capitol region, preferably based in the DC area, and reports to the Regional Vice President. The territory may grow with additional resources as targets are achieved. The successful candidate will build market presence, acquire and expand customer accounts, lead complex hospital sales cycles, close long-term supply agreements, and support implementation and post-deployment expansion. They will manage territory performance through strategic account planning, accurate CRM records and forecasting, cross-functional collaboration, and frequent customer engagement. Extensive travel throughout the Northeast territory, including overnight travel as needed, is required.

Requirements

  • Bachelor's degree or equivalent professional experience.
  • 10+ years of successful healthcare, diagnostic, medical device, laboratory, or life sciences sales experience.
  • Demonstrated history of meeting or exceeding quota in complex B2B healthcare sales environments.
  • Track record of creating demand from the ground up in hospitals, health systems, and academic medical centers in new or evolving markets, using outbound business development, consultative selling, and stakeholder education to generate revenue opportunities.
  • Experience managing long sales cycles involving multiple clinical, operational, and executive stakeholders.
  • Strong business acumen, negotiation skills, and strategic account management capabilities.
  • Excellent communication skills, including the ability to deliver scientifically rigorous sales presentations and engage sophisticated clinical and executive audiences.
  • Ability to travel extensively throughout the Northeast territory, including overnight travel as needed.

Nice To Haves

  • Experience selling Point of Care diagnostics, molecular diagnostics, precision medicine, pharmacogenomics, genetic testing, or laboratory services.
  • Experience calling on Neurology or Interventional Cardiology service lines.
  • Familiarity with hospital workflow, reimbursement, value analysis processes, and healthcare economics.

Responsibilities

  • Identify target hospital and health system customers, conduct strategic outbound prospecting, educate healthcare stakeholders on Genomadix solutions, and drive platform adoption.
  • Close opportunities resulting in long-term supply agreements and sustained platform utilization.
  • Meet or exceed quarterly and annual revenue, account acquisition, and activity objectives.
  • Build and maintain a qualified sales pipeline across all stages of the sales process.
  • Navigate complex healthcare purchasing processes involving physicians, laboratory leadership, pharmacy, nursing, quality, supply chain, finance, and value analysis committees.
  • Develop account-specific strategies addressing clinical, operational, financial, and implementation considerations.
  • Conduct educational programs, product demonstrations, and executive-level presentations about pharmacogenomic testing.
  • Lead contract discussions and coordinate internal resources to advance opportunities to close.
  • Collaborate with Genomadix teams and customers on implementation and post-deployment expansion.
  • Maintain accurate forecasting, opportunity tracking, and customer engagement records in CRM.
  • Use data-driven account planning to prioritize opportunities and maximize territory performance.
  • Collaborate with Marketing, Customer Success, and Executive Leadership to support customer acquisition and growth.
  • Maintain a high-quality cadence of in-person hospital visits, virtual meetings, and substantive phone calls to advance accounts through the sales process.

Benefits

  • Medical
  • Dental
  • Vision
  • 401(k)
  • PTO
  • Car/Mileage Allowance
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