Regional Sales Director – Precision Medicine (Neurology & Cardiovascular Care) - Centra

Genomadix•Dallas, TX

8d•Remote

About The Position

The Regional Sales Director is a strategic, quota-carrying sales role responsible for securing new hospital and health system customers across the Central region for Genomadix’s pharmacogenomics platform. The platform supports personalized treatment decisions for stroke and cardiovascular patients through CYP2C19 testing. The role works with physicians, laboratory leaders, quality stakeholders, executive decision-makers, and Genomadix partners to implement testing programs that support evidence-based decisions and improved patient outcomes. As territory targets are achieved, the role may grow the territory with additional resources. The successful candidate will build market presence, win complex hospital accounts, and guide multi-stakeholder sales cycles in technically demanding healthcare environments. The position includes extensive territory travel, including overnight travel as needed.

Requirements

Bachelor's degree or equivalent professional experience.
10+ years of successful healthcare, diagnostic, medical device, laboratory, or life sciences sales experience.
Demonstrated history of meeting or exceeding quota in complex B2B healthcare sales environments.
Experience generating demand from the ground up in hospitals, health systems, and academic medical centers in new or evolving markets through outbound business development, consultative selling, and stakeholder education.
Experience managing long sales cycles involving multiple clinical, operational, and executive stakeholders.
Strong business acumen, negotiation skills, and strategic account management capabilities.
Excellent communication skills and ability to deliver scientifically rigorous sales presentations to clinical and executive audiences.
Ability to travel extensively throughout the Northeast territory, including overnight travel as needed.

Nice To Haves

Experience selling Point of Care diagnostics, molecular diagnostics, precision medicine, pharmacogenomics, genetic testing, or laboratory services.
Experience calling on Neurology or Interventional Cardiology service lines.
Familiarity with hospital workflow, reimbursement, value analysis processes, and healthcare economics.

Responsibilities

Identify target hospitals and health systems, conduct strategic outbound prospecting, educate healthcare stakeholders about Genomadix solutions, and drive adoption.
Close opportunities that result in long-term supply agreements and sustained platform utilization.
Meet or exceed quarterly and annual revenue, account acquisition, and activity objectives.
Build and maintain a healthy pipeline of qualified opportunities throughout the sales process.
Navigate hospital purchasing environments involving physicians, laboratory leadership, pharmacy, nursing, quality, supply chain, finance, and value analysis committees.
Develop account-specific strategies addressing clinical, operational, financial, and implementation considerations.
Conduct educational programs, product demonstrations, and executive-level presentations about pharmacogenomic testing.
Lead contract discussions and coordinate internal resources to advance opportunities to close.
Work with Genomadix cross-functional teams and customers to drive implementation and post-deployment expansion.
Maintain accurate forecasts, opportunity tracking, and customer engagement records in CRM.
Use data-driven account planning to prioritize opportunities and maximize territory performance.
Collaborate with Marketing, Customer Success, and Executive Leadership to support customer acquisition and growth.
Maintain a high-quality activity cadence through in-person hospital visits, virtual meetings, and substantive phone calls, with emphasis on advancing accounts toward close.