Regional Sales Director - Northeast

Thea Pharma Inc.Newark, NJ
$150,000 - $210,000Remote

About The Position

The Regional Sales Director (RSD) is responsible for leading and executing field sales strategies for the company’s flagship glaucoma product ZOLYMBUS™, and the expanding iVIZIA ® dry eye portfolio across a defined multi‑state region. This role focuses on driving growth with glaucoma prioritized providers, as well as expanding retail iVIZIA ® portfolio recommendations. The RSD will coach and manage a team of Territory Managers, support execution of brand strategies developed at the national level, and serve as a critical connector between field insights and headquarters teams. This is a hands‑on leadership role for a results‑driven commercial professional who understands the ophthalmic landscape, thrives in a growth environment, and excels at inspiring high‑performance field teams.

Requirements

  • Bachelor’s degree required.
  • 3–5+ years of successful pharmaceutical, or medical device sales experience, with at least 3+ years in field leadership required.
  • Strong understanding of ophthalmic practice operations a definite plus.
  • Demonstrated success driving regional sales growth, coaching field teams, and building customer relationships.
  • Excellent communication, presentation, and negotiation skills.
  • Must be able to travel within region up to 60–70%.

Nice To Haves

  • Strong understanding of ophthalmic practice operations a definite plus.

Responsibilities

  • Lead day‑to‑day sales execution across the region in alignment with national brand strategy and direction from the VP of Sales.
  • Own regional performance to goal, and motivate team to achieve quarterly goal attainment for full product portfolio of responsibility.
  • Regular monitoring and management of KPI attainment, and regional sales activities.
  • Ensure effective regional territory planning, routing, and resource utilization in support of each territory plan.
  • Analyze regional trends, competitive dynamics, and therapeutic category performance to identify opportunities and guide team focus.
  • Recruit, coach, and develop a team of high‑performing Territory Managers.
  • Conduct routine field rides to assess skills, reinforce selling excellence, and provide real‑time feedback.
  • Foster a culture of accountability, teamwork, continuous learning, and clinical credibility.
  • Partner with Sales Training to ensure team competency in product knowledge, selling skills, and pull through effectiveness.
  • Strengthen relationships with ECPs and all key support staff throughout region.
  • Execute localized educational programs, lunch‑and‑learns, and product demonstrations to increase brand familiarity and portfolio adoption.
  • Collaborate with Key Opinion Leaders (KOLs) and support regional professional society activities as needed.
  • Partner with marketing, medical, and access teams to ensure consistent messaging, sampling strategy execution, and effective distribution support.
  • Provide field‑based “voice of customer” insights on marketing initiatives, product updates, and go‑to‑market tactics.
  • Coordinate with national leadership to support regional conferences, trade shows, and strategic customer meetings.
  • Track regional sales performance, call metrics, and activity reports; identify gaps and implement corrective actions.
  • Ensure timely and accurate CRM usage, field reporting, and compliance with company policies.
  • Oversee regional budget management, including samples, travel, and promotional resources.

Benefits

  • employer-paid medical, dental, and vision insurance
  • a generous schedule of paid time off (PTO)
  • life and disability insurance
  • paid parental leave
  • a competitive 401(k) company match
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