Regional Sales Director, Channel Sales

Semrush•Boston, MA

2d•Remote

About The Position

The Sales team is at the forefront of empowering businesses to achieve online visibility and digital marketing success. Through our selling approach and world-class enablement programs, we equip our team with the tools, resources, and training. This is how we keep delivering meaningful results for our customers. Joining the Sales team also means: Fast forward and continuous career growth: the highest rate of promotions within the organization. A team spread across 40+ locations around the globe. Offline and online bootcamps as part of our onboarding process. President’s club—an opportunity to celebrate exceptional results and reward top performers in high-class vacation destinations. Quota attainment has been recognized as higher than market average, according to RepVue. Uncapped commissions.

Requirements

5+ years in B2B sales or business development, with 2+ years in channel sales or partner management.
Demonstrated ability to recruit, onboard, and drive revenue through a channel ecosystem.
Strong understanding of SaaS business models and channel go-to-market strategies (resell, referral, co-sell).
Excellent communication, presentation, negotiation, and interpersonal skills.
Ability to work independently and as part of a collaborative team in a fast-paced environment.
Results-oriented with a strong focus on achieving and exceeding sales targets.
Proficiency with CRM software (e.g., Salesforce) and channel partner management tools.
Willingness to travel as needed.

Responsibilities

Develop and execute a comprehensive channel sales strategy to achieve revenue targets.
Identify, recruit, and onboard new channel partners (agencies, system integrators, consultancies).
Negotiate and manage partner agreements, ensuring mutually beneficial terms.
Build strong, trusted relationships with channel partners, acting as their primary point of contact and advocate.
In collaboration with customer success, provide ongoing training, enablement, and support to ensure partner success.
Educate partners on Semrush value proposition, sales motions, and objection handling to increase the competency of the channel.
Identify and pursue expansion opportunities with existing channel partners (client package add-ons).
Facilitate both co-sell and resell expansion.
Develop joint business plan with partners (inclusive of sales targets, certification growth, and partner marketing initiatives).
Build and track pipeline associated with each channel partner (commensurate with joint business plan).
Analyze market trends and competitive landscape to identify new channel opportunities and inform channel investments.
Represent Semrush at industry events, conferences, and partner meetings.