Regional Sales Director, Channel Sales

SemrushBoston, MA
$250,500 - $303,000Remote

About The Position

The Sales team is at the forefront of empowering businesses to achieve online visibility and digital marketing success. Through our selling approach and world-class enablement programs, we equip our team with the tools, resources, and training. This is how we keep delivering meaningful results for our customers. Joining the Sales team also means: Fast forward and continuous career growth: the highest rate of promotions within the organization. A team spread across 40+ locations around the globe. Offline and online bootcamps as part of our onboarding process. President’s club—an opportunity to celebrate exceptional results and reward top performers in high-class vacation destination. Quota attainment has been recognized as higher than market average, according to RepVue. Uncapped commissions.

Requirements

  • 5+ years in B2B sales or business development, with 2+ years in channel sales or partner management.
  • Demonstrated ability to recruit, onboard, and drive revenue through a channel ecosystem.
  • Strong understanding of SaaS business models and channel go-to-market strategies (resell, referral, co-sell).
  • Excellent communication, presentation, negotiation, and interpersonal skills.
  • Ability to work independently and as part of a collaborative team in a fast-paced environment.
  • Results-oriented with a strong focus on achieving and exceeding sales targets.
  • Proficiency with CRM software (e.g., Salesforce) and channel partner management tools.
  • Willingness to travel as needed.

Responsibilities

  • Develop and execute a comprehensive channel sales strategy to achieve revenue targets.
  • Identify, recruit, and onboard new channel partners (agencies, system integrators, consultancies).
  • Negotiate and manage partner agreements, ensuring mutually beneficial terms.
  • Build strong, trusted relationships with channel partners, acting as their primary point of contact and advocate.
  • In collaboration with customer success, provide ongoing training, enablement, and support to ensure partner success.
  • Educate partners on Semrush value proposition, sales motions, and objection handling to increase the competency of the channel.
  • Identify and pursue expansion opportunities with existing channel partners (client package add-ons).
  • Facilitate both co-sell and resell expansion.
  • Develop joint business plan with partners (inclusive of sales targets, certification growth, and partner marketing initiatives).
  • Build and track pipeline associated with each channel partner (commensurate with joint business plan).
  • Analyze market trends and competitive landscape to identify new channel opportunities and inform channel investments.
  • Represent Semrush at industry events, conferences, and partner meetings.

Benefits

  • Health insurance
  • Travel insurance
  • Employee Assistance Program
  • Employee Resource Groups
  • Paid parental leave
  • Relief Fund
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