Regional Sales Business Manager - Central South

Sazerac Company•Nashville, TN

About The Position

The Regional Sales Business Manager leads consistent processes, systems, reporting, and cross-functional support within the assigned region. This sales leadership role streamlines support and in-market execution. The posting identifies the region as Southeast: GA, SC, MD, and DE, despite the title referencing Central South. The manager develops team skills and careers through performance and career development systems, provides feedback and mentorship, and builds a high-performing regional team. The role sets brand priorities and execution standards, uses business data and state priorities to maximize distribution, monitors KPIs, and leads financial, reporting, route planning, and market coverage initiatives. It also builds relationships with field contacts and partners, aligns with regional and national account teams, and collaborates with HR, Training, and Sales Leadership on hiring, onboarding, retention, team development, and HR metrics. The role promotes engagement, safety, communication, and consistent business management across the region. Responsibilities may vary by state according to regulatory and compliance standards. Travel is approximately 25%.

Requirements

  • Bachelor's degree required.
  • Strong understanding of field sales execution and route-to-market design.
  • At least 2 years of work experience in consumer packaged goods (CPG) and/or the alcohol beverage industry.
  • At least 3 years of experience in budgeting, planning, and/or financial analysis.
  • At least 1 year of experience managing teams, preferably a frontline workforce.
  • Highly motivated, with excellent communication, negotiation, influencing, and follow-up skills.
  • Prior experience leading and motivating a team.
  • Skill in managing financial results.
  • Strong interpersonal and team-building skills.
  • Ability to learn new systems and processes quickly.
  • Ability to travel approximately 25%.
  • Ability to stand for extended periods, pick up and/or move objects up to 35 pounds without assistance, ascend or descend stairs, and drive to and visit multiple accounts in one day.
  • Strong communication skills.

Nice To Haves

  • Strong analytical skills and experience using internal and external data sources.
  • Experience managing a frontline workforce.

Responsibilities

  • Manage skill development through the Performance Development System, including development plans, feedback, and system reporting.
  • Develop brand priorities for the sales field execution team and use business data and state priorities to maximize distribution.
  • Execute and monitor team KPIs to achieve business goals and maintain consistent regional standards.
  • Identify key contacts and field execution partners, record contact information in the CMS, and build relationships to deliver against KPIs.
  • Set and maintain regional business management standards and consistency with other regions for retail execution.
  • Partner with RSEM and PSPC to deliver financial, safety, and team-member metrics.
  • Lead regional core processes to improve efficiency and business results.
  • Lead financial and reporting initiatives that clarify brand priorities, processes, and KPIs.
  • Build routes and market coverage analyses to maximize customer opportunities and resources.
  • Set priorities and identify key account opportunities across regions; align strategy and execution with Regional/National Accounts.
  • Promote team engagement through clear communication, safety, skill development, and career development.
  • Build a high-performing regional team and develop internal bench strength and critical sales-team experiences.
  • Partner with HR, Training, and Sales Leadership on hiring, onboarding, retaining talent, and delivering HR metrics.
  • Manage career planning and growth through the Career Development System and mentor sales team members.
  • Travel approximately 25%.

Benefits

  • Competitive salaries and benefits.
  • Continuous learning opportunities and career development programs.
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