Regional Sales & Board Manager - Atlantic

Canopy Growth

About The Position

Canopy Growth is hiring a Regional Sales & Board Manager for the Atlantic region to lead the Canada Adult Use sales team across assigned provinces. The role is responsible for sales performance, tactical planning, cross-functional collaboration, customer relationships, team engagement, training, and development. The manager leads a team of sales professionals to meet and exceed targets and reports to the Senior Director, Sales, Canada Adult Use. The position oversees provincial sales strategy and execution, including team recruitment and performance management, business development, sales forecasting, resource planning, budgeting, brand awareness, and customer education. It is also the primary relationship owner for NLC, NSLC, PEI Cannabis, and Cannabis NB, leading business planning and category reviews, product listings and portfolio expansion, board submissions, pricing and promotional initiatives, and assortment changes. The role works with internal partners to deliver board commitments and launches and maintains knowledge of provincial policies, regulations, and category trends. This is a full-time position based in the Atlantic region. The stated salary is $100,000–$115,000 plus a car allowance. Benefits include extended health and dental coverage, paid vacation, and participation in an employer-supported retirement savings program. The chosen applicant must successfully complete background and reference checks.

Requirements

Previous sales management experience, including a record of leading and growing a successful sales team.
Experience hiring, training, and mentoring team members.
At least 5 years of experience in sales, team management, brand management, and event sponsorship.
Proven ability to grow brand awareness within a province using creative approaches.
Strong leadership skills and ability to collaborate with diverse internal and external stakeholders.
Track record of managing teams and achieving KPIs.
Clean driver’s abstract.
Technologically savvy and comfortable working in a data-driven environment.
Entrepreneurial mindset and ability to turn customer insight into sales opportunities.

Nice To Haves

Experience in beverage alcohol or a related industry.

Responsibilities

Recruit, coach, resource, and manage performance to build a high-performance team.
Align provincial sales team objectives with Canopy’s business objectives and develop sales strategy, forecasts, resource plans, and budgets.
Create brand and consumer awareness through community engagement.
Build relationships with key stakeholders to grow sales, identify trends, and provide customer education.
Oversee business development in assigned provinces, assess opportunities, and develop strategic sales plans.
Develop and implement sales strategies aligned with integrated business planning.
Assess sponsorship and event opportunities for brand promotion within applicable regulations.
Achieve revenue, market share, profit, and other financial and sales performance objectives.
Delegate and manage KPIs for Territory Managers, ensuring they have the tools to meet targets for volume and share, distribution, product placement, pricing, product quality, outlet routes and call frequency, and brand and merchandising standards.
Establish and deliver sales budgets for salaries and benefits, travel and expenses, and trade spend.
Coordinate with Creative and Marketing to execute marketing programs, strategies, and events.
Create geographic territories for managers to support effective route management.
Foster a sales culture reflecting Canopy’s ideologies and goals.
Own relationships with NLC, NSLC, PEI Cannabis, and Cannabis NB.
Lead annual business planning, category reviews, and strategic account planning with provincial boards.
Develop and execute listing strategies for new products and portfolio expansion.
Monitor product performance and identify opportunities to increase distribution and sales.
Manage board submissions, pricing initiatives, promotional programs, and assortment changes.
Collaborate with internal stakeholders to deliver board commitments and product launches.
Maintain knowledge of provincial policies, regulations, and category trends.
Perform other duties as assigned.