Regional Marketing Manager - San Antonio/Houston
About The Position
Execute community-specific marketing plans created by the Marketing Manager for our San Antonio/Houston communities including new developments and stabilized. Work with our San Antonio/Houston Regional Managers to lead and be accountable for the execution of local marketing strategy and media plans, creative development, and metrics reporting in accordance with brand creative standards and community goals and objectives. Serve as the regional subject matter expert on economic indicators, competitive strategies, and industry trends. “Always be learning” to stay abreast of digital marketing best practices. Conduct regular competitor marketing and advertising program reviews Understand community performance and marketing opportunities Manage and monitor regional marketing budgets Support Marketing Manager on digital media strategy, placements, creative optimization, and agency partnership Gather, analyze, and provide accurate, relevant, and timely information so that agency partners develop the best recommendations Maintain and strengthen the Kairoi brand position. Serve as the gatekeeper of the brand within the assigned region Working with Marketing Manager on set strategy and ensuring community and region are generating qualified leads and traffic Develop a strong working relationship with all key stakeholders (including the Director of Operations) to ensure relevant marketing strategies are executed at the highest level Coordinate with Marketing Department on website updates, email communications, organic social media content, community video shoots, signage, promotional items, etc. Work closely with the revenue management team for a cohesive media strategy that addresses pricing and seasonality trends Conduct market research to support brand development projects Provide Marketing and Sales refreshers for new associates and communities Handle Acquisition and Disposition tasks for communities in the market with the support of the Corporate Marketing team Participation in the local chamber of commerce to foster relationships with local businesses
Requirements
- Bachelor’s Degree in Business, Marketing, or a related field or Multifamily and/or marketing agency experience
- 2-5 years of marketing experience
- Knowledge of and experience with the digital marketing landscape and practices
- Strong analytical, writing, and presentation skills
- Enhanced capabilities and knowledge of Microsoft Office (Excel, PowerPoint) and Google Suite
- Comfortable communicating in both formal and informal settings, with strong written and verbal communication skills
- Be able to communicate complex concepts to people of different backgrounds throughout the organization
- Must be a creative problem solver, loves challenges, and excellent at balancing multiple projects
- Must have shown leadership in past work or school experience
- Must be willing to travel within the region
- Strong project management skills to coordinate marketing tasks on new construction
- 80% of the time will be spent visiting communities in the market
- Must possess a true sense of camaraderie and fun
Nice To Haves
- RealPage knowledge is a plus
- Basic understanding of Adobe Creative Suite products (Photoshop, Illustrator, InDesign)
Responsibilities
- Execute community-specific marketing plans
- Lead and be accountable for the execution of local marketing strategy and media plans
- Serve as the regional subject matter expert on economic indicators, competitive strategies, and industry trends
- Conduct regular competitor marketing and advertising program reviews
- Understand community performance and marketing opportunities
- Manage and monitor regional marketing budgets
- Support Marketing Manager on digital media strategy, placements, creative optimization, and agency partnership
- Gather, analyze, and provide accurate, relevant, and timely information
- Maintain and strengthen the Kairoi brand position
- Ensure community and region are generating qualified leads and traffic
- Develop a strong working relationship with all key stakeholders
- Coordinate with Marketing Department on website updates, email communications, organic social media content, community video shoots, signage, promotional items, etc.
- Work closely with the revenue management team for a cohesive media strategy
- Conduct market research to support brand development projects
- Provide Marketing and Sales refreshers for new associates and communities
- Handle Acquisition and Disposition tasks for communities in the market
- Participation in the local chamber of commerce
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
