Regional Marketing Manager - TOLA & LATAM

Redis

About The Position

We’re looking for a Regional Marketing Manager to lead marketing efforts across TOLA (Texas, Oklahoma, Louisiana, Arkansas) and LATAM as part of the Americas Regional Marketing team. This role is responsible for shaping and supporting regional marketing strategy, ensuring programs are aligned to business priorities, and enabling strong execution across diverse and fast-evolving markets. In addition to regional ownership, this role will also lead select All-Americas (AMER-wide) marketing programs, helping drive consistency, scale, and impact across the broader region. You’ll serve as a key partner to regional sales leadership, helping translate business needs into impactful marketing initiatives. The ideal candidate brings a balance of strategic thinking and hands-on leadership, with experience driving digital campaign initiatives and the ability to navigate ambiguity with creativity and adaptability.

Requirements

5–8+ years of experience in B2B marketing, with a focus on regional, field, or demand generation marketing
Proven experience leading digital campaign initiatives that drive measurable pipeline impact
Experience owning or contributing to multi-region or AMER-wide programs
Strong understanding of how to align marketing efforts to sales priorities and revenue outcomes
Familiarity with partner/channel ecosystems, with the ability to collaborate effectively across partner teams
Ability to think creatively and problem-solve in fast-changing, ambiguous environments
Strong cross-functional collaboration and stakeholder management skills
Data-driven mindset with experience using marketing and CRM platforms (e.g., Salesforce, Marketo, HubSpot, etc.)
Fluent in English

Nice To Haves

experience in LATAM is a plus
Spanish and/or Portuguese is a plus

Responsibilities

Develop and guide marketing plans across TOLA and LATAM that align to pipeline and growth objectives, while accounting for regional nuances and market dynamics.
Lead the strategy and coordination of select AMER-wide initiatives, partnering across regions to ensure alignment, scalability, and successful execution.
Lead the planning and execution of digital-first campaigns, leveraging channels such as paid media, email, webinars, and ABM strategies to engage target accounts and generate demand.
Act as a trusted advisor to sales leaders, aligning on priorities, identifying opportunities, and ensuring marketing programs effectively support revenue goals.
Work in close alignment with partner and channel teams, with an understanding of the LATAM partner landscape (distributors, resellers, and strategic partners) to support integrated marketing efforts and amplify regional programs.
Collaborate with regional specialists and cross-functional teams to ensure seamless rollout of campaigns, events, and partner-aligned initiatives.
Translate global campaigns into regionally relevant programs that resonate with local audiences across both TOLA and LATAM markets.
Navigate shifting priorities and evolving market conditions with a creative, solutions-oriented mindset—identifying new approaches to drive impact when traditional methods fall short.
Oversee campaign performance, analyze results, and continuously refine strategies to improve engagement, conversion, and pipeline contribution.