USBAM Regional Marketing Generalist

U.S. Bank • Harrisburg, PA

3d • Hybrid

About The Position

U.S. Bancorp Asset Management’s Marketing Group is seeking a full-time Regional Marketing Generalist to support our business. This role sits within Marketing’s Strategy and Planning team and partners closely with other regional marketers, the broader Marketing organization, and regional leaders and business development teams.

Requirements

• Bachelor's degree, or equivalent work experience
• Two to four years of experience in marketing or related field

Nice To Haves

• Bachelor’s degree in marketing, communications, or a related field
• Two to four or more years of experience in a marketing, project‑based, or related role
• Strong project management and organizational skills with a high level of attention to detail; experience with tools such as Microsoft Planner
• Clear, professional written and verbal communication skills, with the ability to work effectively in a collaborative environment
• Proficiency in Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams
• Experience with CRM systems and email marketing platforms
• Familiarity with Adobe Creative Cloud
• Self‑motivated with the ability to work independently while taking direction as needed
• Ability to manage multiple projects and deadlines in a dynamic, fast‑paced environment
• Adaptable and comfortable shifting priorities based on business needs

Responsibilities

• Annually support the development and execution of regional marketing plans across brands, including various local government investments pools (LGIPs), in partnership with relationship managers
• Implement region-specific conference marketing strategy and execution, including planning, speaking topic development, and budget tracking in coordination with marketing leadership
• Create and support email marketing campaigns, manage regional communications calendar, and coordination distribution of email marketing
• Partner with branding team to develop and align advertising, collateral, and related materials
• Partner with the education specialist to support client education programs and CPE-eligible offerings, including in-person and virtual events
• Support analytics and reporting for regional marketing activities to inform planning and audience targeting
• Support additional marketing initiatives or ad-hoc requests as needed

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level