Marketing Generalist

Power & Tel•Collierville, TN

About The Position

The ideal candidate will have broad marketing skills and demonstrate creativity and learning agility who thrives in a fast paced, deadline-driven environment. In this position, you will manage and collaborate on all aspects of marketing including campaign development and execution, measurement, customer segmentation and list creation, and customer relationships across Power & Tel.

Requirements

Attention to detail
Proficient in Microsoft Office
Excellent communication skills
Copywriting and execute coordinated internal and external communications for key company priorities
Knowledge in multiple social media platforms
Understanding of SEO, keyword research and Google Analytics
Familiarity with online marketing strategies and marketing channels
Ability to grasp future trends in digital technologies and act proactively
Multitasking and analytical skills
Self-motivated and efficient

Nice To Haves

Knowledge of Adobe Creative Suite helpful
Marketing automation software knowledge is a plus

Responsibilities

Deliver marketing and promotional materials via email and multiple medias.
Creates and publishes high quality digital content across multiple channels: YouTube, company websites, Facebook, Twitter, and LinkedIn.
Plans and executes all web marketing, SEO/SEM, database marketing, email campaigns, social media, print marketing, and ad buying campaigns.
Assist in maintaining company website.
Work closely with various departments on the development and implementation of a variety of marketing projects.
Assist with marketing-related copy for internal and external use and help design valuable content, from guides and presentations to videos and infographics.
Write copy for marketing and communication material, including press releases, infographics and social media posts.
Research and recommend new ideas for strengthening brand.
Assists with the development of niche market strategies.
Develop segmented lists based on behaviors and constituency with prospects (i.e., email engagement, website interactions, conference/committee activity).
Develop creative campaigns and execution for initial engagement.
Establish and monitor relevant metrics and analytics to ensure outbound communications programs are delivering impact across marketing channels and regions.
Provide insights and recommendations on strategies to evolve and improve marketing programs to optimize performance and improve ROI.
Serve as a brand ambassador, working together with the cross-functional team to ensure marketing programs and materials align to and strengthen our global brand.