About The Position

The Regional Marketing Coordinator collaborates with the marketing team to develop and execute regional marketing plans aligned with company goals. The role supports brand awareness, customer engagement, lead generation, business expansion, and marketing execution across assigned parks and franchisees. The coordinator helps deliver integrated campaigns across digital, social media, email, and events; conducts market and competitor research; and evaluates media and park performance metrics. The position also supports grand openings, conducts marketing audits to maintain brand standards, and ensures marketing reports and fund statements are delivered to parks on time. The coordinator manages franchisee requests and monitors Zendesk requests as needed. Travel within the assigned region may be required. Unleashed Brands describes itself as a portfolio of brands focused on helping children learn, play, and grow, with more than 1,300 locations open and in development. The company is headquartered in the Dallas/Fort Worth Metroplex and states its commitment to equal opportunity and reasonable accommodations in accordance with the ADA.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • Proven experience in marketing coordination or a similar role.
  • Strong knowledge of marketing principles and best practices.
  • Proficiency with marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong organization and attention to detail.
  • Ability to travel within the assigned region as needed.

Responsibilities

  • Assist the Marketing Team with regional marketing plans to drive brand awareness, customer engagement, and lead generation.
  • Collaborate with the team to create and execute integrated marketing campaigns across digital, social media, email marketing, and events.
  • Conduct market research and competitor analysis to identify industry trends and opportunities.
  • Evaluate and develop quarterly data on media metrics and park performance reporting metrics to measure marketing effectiveness.
  • Collaborate with the Marketing Team to develop marketing collateral, programs, processes, and promotional materials.
  • Stay current with industry marketing trends and best practices to identify growth opportunities.
  • Coordinate and execute marketing for Grand Openings, including collecting timelines and flowcharts, outlining plans and spending, and providing strategic feedback.
  • Conduct the full marketing audit process to help parks maintain brand standards.
  • Ensure media flowcharts, media performance reports, and quarterly fund statements are delivered to all parks in a timely manner.
  • Manage franchisee requests and monitor Zendesk requests as needed.

Benefits

  • Paid semi-monthly
  • Company-paid holidays
  • Flexible paid time off
  • Multiple health care insurance plans covering medical, dental, prescription, and vision care
  • Employer HSA contributions
  • 401(k) program with employer-matching contributions
  • Business-casual dress code
  • Positive work environment
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