Regional Marketing Consultant

Tommy's•Holland, MI

46d•Onsite

About The Position

Tommy’s is looking for a Marketing Consultant to serve as a critical resource between the internal retail teams and our Franchise Partners. You will provide consultative agency-like support and strategy on a localized level to help each franchise location grow in success. This position partners with the internal retail team to manage the localized marketing strategy, workflow, and communication to Franchise Partners.

Requirements

Bachelor’s degree in Marketing or related field
Minimum 3 years of professional marketing experience focused on strategy and campaigns for building consumer growth and/or retail brands
Excellent communication skills in-person, over the phone, and written
Experience with marketing and communicating on social media platforms and social management software
Technical savvy and proficient in Microsoft Office
Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
Strong organizational and time management skills; ability to multitask and prioritize workload
Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
High level of integrity and dependability with a strong sense of urgency and results-orientation
Views customer care as high priority; exhibits a positive can-do attitude
Displays a strong initiative and drive to identify gaps and fill them
Competitive mindset; driving for the success of each franchise location. We want our wash locations to win.

Responsibilities

Partner between FBCs, Franchise Partners, and creative/digital marketing teams to manage all localized marketing campaigns and ensure all stakeholders are informed on strategies, expectations, and responsibilities
Contribute to the ongoing improvement and refinement of marketing-related processes within the Franchise Partner experience, around both store opening and on-going support
Track and evaluate local marketing campaigns for effectiveness and sharing best practices across regions
Monitor localized agency-like services available to Franchise Partners and assist with billing and budgeting to Franchise Partners
Support FBCs in coordinating updates and modifications to current marketing assets as needed per location
Support FBCs in evaluating marketing utilization and spend across franchise locations
Stay relevant on regional trends and competitive landscape that may impact Franchise marketing strategies at the local level
Occasional monitoring of regional community digital channels and local competitor websites to gain insight on market perception and understand consumer behavior, pricing, messaging, etc. to help guide FBCs and Franchise Partners
Provide training to FBCs as needed to ensure Franchise Partners are getting the marketing support they need on a national level and understand the additional services available to them on a localized level
Other duties as assigned; duties and responsibilities may change at any time with or without notice.

Benefits

Base pay and eligibility for annual profit-sharing bonus
Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
Dependent Care FSA with on-site Daycare options
401k match and complimentary financial planning services with Merrill Lynch
Paid time off and paid holidays
Opportunity for continued education and tuition assistance
Valuable learning and development program
Significant ability to grow internally for motivated and strong performing team members
Fun, energetic, family-oriented work culture with an emphasis on team member morale
Growing nationwide brand / presence