Regional Marketing Director

Acac•Charlottesville, VA

3d•Onsite

About The Position

The Regional Marketing Director is responsible for the successful production and execution of internal and external marketing projects as directed by the Senior Marketing Director in support of (6) acac Charlottesville club locations. This role involves designing, printing, and posting monthly club marketing materials, acting as a primary point of contact for department heads, creating and analyzing social media content, maintaining website copy, sending weekly promotional emails, and managing a photo/video library. The position requires ensuring all marketing materials adhere to brand standards and collaborating with internal departments on events and marketing plans. Additionally, the role involves creating external promotion opportunities by building relationships with community businesses for potential membership events.

Requirements

2-3 years marketing experience in a fast-paced, production oriented environment.
Graphic design knowledge / Adobe Creative Suite & Canva.
Email marketing / copywriting and editing.
CRM experience preferred – Hubspot.
Photography / videography experience a plus.
Event planning.
Detail oriented and can juggle multiple projects simultaneously with minimal direction.
Excellent project management skills, high attention to detail, and works well in fast-paced environment.

Nice To Haves

CRM experience preferred – Hubspot.
Photography / videography experience a plus.

Responsibilities

Design, print and post monthly club marketing materials in support of campaigns, promotions and events.
Act as primary point of contact for department heads, meeting weekly on a team and individual basis to establish upcoming needs and requests.
Create, post & analyze daily social media content for assigned clubs social media platforms.
Maintain compelling and accurate website copy.
Send weekly emails to promote upcoming events and programs.
Create and maintain photo/ video library of club events, programs, team, members, current events etc. for use in marketing materials.
Ensure all marketing materials are in-line with brand standards, professional, interesting and up-to-date.
Follow the established protocols for marketing projects, including gathering the required information and specs, establishing and adhering to deadlines, submitting work for review and following-through on final production and distribution as needed.
Collaborate with internal departments in the development, planning and execution of external and internal events and marketing plans.
Create opportunities for external promotion – including building relationships with businesses in the community, focusing on potential membership events.