Regional Field Marketing Manager, Southwest

Island • Dallas, TX

4d

About The Position

Island is hiring a Regional Field Marketing Manager to own marketing strategy in the Southwest region. Reporting to the VP of AMER Field Marketing, this role preferably is based in the Southwest and drives pipeline and revenue growth and brand awareness through regional marketing strategy, events, and digital demand programs. The manager creates experiences that engage target audiences, generate qualified leads, and support regional revenue goals.

The role develops regional strategies aligned with sales and marketing objectives, identifies growth opportunities using data and insights, and coordinates with sales, legal, finance, marketing operations, and other marketing teams. It oversees events from planning through execution, including trade shows, industry and executive conferences, executive dinners, hospitality events, and joint partner events. Responsibilities also encompass event logistics, budgets, performance reporting, lead generation, brand promotion, and building relationships with industry communities, partners, attendees, and sales teams.

Island describes itself as building an enterprise workspace for knowledge workers and agents, with access, security, and AI-powered productivity built in. Its agentic control plane supports productivity across devices, browsers, applications, networks, and data while protecting sensitive information, simplifying access, and helping enterprises scale AI safely.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 8–15 years of experience in field marketing, event management, or related roles within the technology industry.
• Experience defining marketing strategies that support regional go-to-market sales and business objectives, with demonstrated success achieving pipeline and revenue goals.
• Documented examples of identifying Southwest regional growth opportunities and defining strategies and tactics to exceed regional pipeline and revenue goals.
• Proven track record planning and executing trade shows, conferences, executive events, and social or hospitality events.
• Strong project management skills, including managing multiple events simultaneously, meeting deadlines, and managing budgets, contracts, and payments.
• Analytical mindset and ability to measure event success and optimize strategies using data-driven insights.

Nice To Haves

• Master’s degree.
• Preferably based in the Southwest region.

Responsibilities

• Develop and implement a comprehensive regional marketing strategy aligned with company sales and marketing objectives.
• Use data and insights to identify high-growth opportunities in the region and develop marketing strategies and tactics.
• Create event and demand programs that reach target audiences and generate demand.
• Coordinate with sales, legal, finance, marketing operations, and other cross-functional teams to execute programs and support pipeline and revenue impact.
• Oversee end-to-end execution of trade shows, industry and executive conferences, executive dinners, and hospitality events.
• Work with partner organizations to plan and execute joint events.
• Coordinate venue selection, executive speakers, booth design, collateral production, event promotion, staffing, and other event requirements with internal and external stakeholders.
• Manage event budgets, track expenses, and report on event performance and ROI.
• Develop strategies to generate qualified leads and maximize brand exposure through events.
• Collaborate with brand, growth, and product marketing teams to create offers that drive engagement and quality leads for sales teams.
• Use marketing channels including ABM, social media, paid media, email marketing, out-of-home advertising, direct mail, and content marketing to drive pipeline in new accounts.
• Cultivate relationships with industry community leaders, partners, and key stakeholders to maximize the impact of events and demand programs.
• Align event strategies with sales account targeting, lead generation, and sales goals.
• Represent Island as a brand ambassador at events and build relationships with attendees.

Benefits

• Medical, dental, and vision coverage.
• Company-paid life and AD&D insurance.
• Company-paid short-term and long-term disability insurance.
• 401(k) with company contributions.
• Paid time off and nine company holidays.
• In-office wellness instructor and daily lunches for office-based roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior