CORP - Regional Field Coordinator, Marketing

Lennar•Columbia, MD
•$21 - $27

About The Position

The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHCs), and division and regional marketing initiatives. The role ensures smooth, timely, and brand-aligned marketing implementation at the community level. The position involves weekly community-level travel within the assigned division or market. The listed requirements include a high school diploma or GED and 0–2 years of experience; a bachelor’s degree or equivalent is preferred. Compensation is expected to range from $20.54 to $27 per hour, subject to business-related factors. The position may be eligible for bonuses and commissions.

Requirements

  • High school diploma or GED required.
  • 0–2 years of experience required.
  • Proven work experience as a Marketing Coordinator.
  • Computer skills and competencies are required.
  • Strong organizational and time-management skills, including the ability to manage multiple deadlines across various job types.
  • Knowledge of Microsoft Office applications is required.
  • Excellent communication and interpersonal skills, with the ability to build effective partnerships with internal teams and sales teams.
  • Resourceful and solution-oriented.
  • Comfortable with digital tools and platforms such as Canva and Airtable.
  • Weekly community-level travel within the assigned division or market.

Nice To Haves

  • Bachelor of Science or Arts degree, or equivalent, preferred.
  • Experience in home building, real estate, or consumer-facing industries is a plus.

Responsibilities

  • Serve as the primary marketing resource for Sales leaders and New Home Consultants (NHCs) in the field.
  • Fulfill NHC requests for flyers and collateral to support sales activity in partnership with regional teams.
  • Support Quick Move-In (QMI) homes with accurate signage and oversee community photography.
  • Oversee exterior and interior color selection updates.
  • Coordinate, track, and maintain signage inventory across assigned divisions.
  • Partner with approved signage vendors for installations, removals, and updates.
  • Manage and organize the marketing closet with current branded materials.
  • Plan and execute on-site logistics for local marketing events, including grand openings, broker events, sales promotions, and open house weekends.
  • Support national and regional campaign rollouts at the local community level.
  • Oversee community launch execution, including WHC office setup in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) installation and removal, and basic office systems.
  • Support regional content teams with requests for photography of homes, models, local areas, testimonials, and lifestyle photography as needed.
  • Act as a liaison between sales, operations, and the regional marketing team to ensure execution.

Benefits

  • Medical, dental, and vision coverage.
  • 401(k) Retirement Plan with a $1-for-$1 company match up to 5%.
  • Paid parental leave.
  • Associate Assistance Plan.
  • Education Assistance Program.
  • Up to $30,000 in adoption assistance.
  • Up to three weeks of vacation annually from the moment of hire.
  • Holiday, sick leave, and personal day policies.
  • New Hire Referral Bonus Program.
  • Home Purchase Discounts.
  • Everyone’s Included Day.
  • Position may be eligible for bonuses.
  • Position may be eligible for commissions.
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