Regional Field Coordinator, Marketing

Lennar • Federal Way, WA

3d

About The Position

The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHCs), and division and regional marketing initiatives. The role ensures smooth, timely, and brand-aligned marketing implementation at the community level. It also serves as a liaison between sales, operations, and the regional marketing team to support effective execution.

The position involves weekly travel to communities within the assigned division or market. Responsibilities and activities may change, and the role may require use of company-approved tools, applications, programs, or systems, including tools for customer engagement, operational efficiency, data analysis, and other business functions.

Requirements

• High school diploma or GED required.
• 0–2 years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies.
• Strong organizational and time management skills, including the ability to manage multiple deadlines across various job types.
• Knowledge of Microsoft Office applications.
• Excellent communication and interpersonal skills, including the ability to build effective partnerships with internal and sales teams.
• Resourcefulness and a solution-oriented approach.
• Comfort with digital tools and platforms, such as MLS, Canva, and Airtable.
• Weekly community-level travel within the assigned division or market.

Nice To Haves

• Bachelor of Science or Arts degree, or equivalent.
• Experience in home building, real estate, or consumer-facing industries.

Responsibilities

• Serve as the primary marketing resource for Sales leaders and New Home Consultants (NHCs) in the field.
• Fulfill NHC requests for flyers and collateral in partnership with regional teams.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior and interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors on installations, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events, including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office setup in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) installation and removal, and basic office systems.
• Support regional content teams with requests for photography of homes, models, local areas, testimonials, and lifestyle content as needed.
• Act as a liaison between sales, operations, and the regional marketing team to ensure execution.

Benefits

• Medical, dental, and vision coverage
• 401(k) retirement plan with a $1-for-$1 company match up to 5%
• Paid parental leave
• Associate Assistance Plan
• Education Assistance Program
• Adoption assistance up to $30,000
• Up to three weeks of vacation annually from the moment of hire
• Holiday, sick leave, and personal day policies
• New Hire Referral Bonus Program
• Home Purchase Discounts
• Everyone’s Included Day
• Position may be eligible for bonuses
• Position may be eligible for commissions

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED