Regional Field Coordinator, Marketing
About The Position
The Regional Marketing Field Coordinator serves as an on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHCs), and division and regional marketing initiatives. The role ensures smooth, timely, and brand-aligned marketing implementation at the community level. It works as a liaison between sales, operations, and regional marketing to support effective execution. The position requires weekly community-level travel within the assigned division or market. It requires a high school diploma or GED and 0–2 years of experience; a bachelor’s degree or equivalent is preferred. Compensation is expected to range from $22.41 to $30 per hour, with possible bonus and commission eligibility.
Requirements
- High school diploma or GED required.
- 0–2 years of experience required.
- Proven work experience as a Marketing Coordinator.
- Computer skills and competencies.
- Strong organizational and time-management skills, including the ability to manage multiple deadlines across various job types.
- Knowledge of Microsoft Office applications.
- Excellent communication and interpersonal skills, with the ability to build effective partnerships with internal and sales teams.
- Resourceful and solution-oriented.
- Comfort with digital tools and platforms such as MLS, Canva, and Airtable.
- Weekly community-level travel within the assigned division or market.
Nice To Haves
- Bachelor of Science or Arts degree, or equivalent, preferred.
- Experience in home building, real estate, or consumer-facing industries is a plus.
Responsibilities
- Serve as the primary marketing resource for Sales leaders and New Home Consultants in the field.
- Fulfill New Home Consultant requests for flyers and collateral in partnership with regional teams.
- Support Quick Move-In homes with accurate signage, post and monitor MLS listings, and oversee community photography.
- Oversee exterior and interior color selection updates.
- Coordinate, track, and maintain signage inventory across assigned divisions.
- Partner with approved signage vendors for installations, removals, and updates.
- Manage and organize the marketing closet with current branded materials.
- Plan and execute on-site logistics for local marketing events, including grand openings, broker events, sales promotions, and open house weekends.
- Support national and regional campaign rollouts at the local community level.
- Oversee community launch execution, including model home sales office setup in partnership with regional and national merchandising teams, Self-Guided Tour installation and removal, and basic office systems.
- Support regional content teams with requests for photography of homes, models, local areas, testimonials, and lifestyle content as necessary.
- Act as a liaison between sales, operations, and the regional marketing team to ensure effective execution.
Benefits
- Medical, dental, and vision insurance.
- 401(k) retirement plan with a dollar-for-dollar company match up to 5%.
- Paid parental leave.
- Associate Assistance Plan.
- Education Assistance Program.
- Up to $30,000 in adoption assistance.
- Up to three weeks of vacation annually from hire.
- Holiday, sick leave, and personal day policies.
- New Hire Referral Bonus Program.
- Home purchase discounts.
- Everyone’s Included Day.
- Position may be eligible for bonuses.
- Position may be eligible for commissions.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
