Regional E-commerce Operations Lead, META

Cricut

6d•Onsite

About The Position

The Regional E-commerce Operations Lead, META will own and scale marketplace and direct e-commerce execution across Middle East, Turkey, and Africa. This role will be based in Turkey and will be responsible for improving online commercial performance across official stores, marketplaces, and priority online retail partners. The role is designed for a hands-on operator who can build and run the e-commerce operating system for the region — not just administer listings. The successful candidate will lead product listing quality, PDP optimization, keyword strategy, price and promotion execution, platform campaign readiness, retail media activation, and localized content deployment across META marketplaces and direct online retailers. The role will work cross-functionally with commercial, marketing, distributors, and platform partners to improve traffic, conversion, ROAS, sell-through, and marketplace share.

Requirements

Based in Turkey and legally able to work there
Fluent in English and Turkish, with strong written and verbal communication in both.
Significant experience in e-commerce, marketplace operations, digital trading, or online retail
Proven experience managing marketplaces and/or direct online retailers
Strong hands-on experience with PDP optimization, catalog management, keyword strategy, and online merchandising
Strong commercial understanding of pricing, promotions, platform campaigns, vouchers, and bundles
Experience with in-platform marketing, retail media, sponsored search, or marketplace advertising
Strong analytical skills with the ability to turn data into actions and business recommendations
Experience working cross-functionally with marketing, sales, distributors, or account managers

Nice To Haves

A bias for urgency. You don’t wait for perfect clarity to take action—you start, learn, and adjust.
Speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.
Set high standards—especially for yourself. You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.
Stay focused when things are moving fast. You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.
Collaborate like a pro. You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

Responsibilities

Own day-to-day e-commerce execution across META marketplaces and priority direct online retail partners
Manage official store hygiene, catalog structure, assortment readiness, listing completeness, and product discoverability
Ensure strong PDP execution across titles, bullets, keywords, images, A+ or enhanced content, local copy, and promotional assets
Drive keyword optimization, search visibility, category placement, and conversion improvements across platforms
Coordinate new product launches, portfolio updates, and online merchandising readiness
Own execution of platform campaigns, flash sales, voucher plans, bundles, and promotional calendars
Partner with commercial and distributor teams on price architecture, promotional mechanics, and platform investment planning
Monitor pricing compliance, competitor positioning, and assortment competitiveness
Improve marketplace sell-through through tighter trading discipline and weekly execution cadence
Lead in-platform marketing execution including sponsored search, display, CPC, affiliates, lives, and retail media programs
Work with marketing partners to connect upper-funnel demand generation to lower-funnel marketplace conversion
Improve traffic quality, click-through rate, product-page conversion, and ROAS
Build clear testing plans for creatives, offers, landing experiences, and hero SKUs
Own marketplace and e-commerce performance reporting across traffic, conversion, ROAS, sales, share, and promotional performance
Track weekly and monthly KPIs including traffic, conversion, revenue, sell-through, pricing, share of search, and media efficiency
Identify growth blockers and action plans market by market
Turn platform and distributor data into clear commercial recommendations
Ensure local-market relevance across Turkish, Arabic, and English content, and support Hebrew where relevant through local partners
Coordinate with marketing on PDP content, banners, seasonal assets, and campaign localization
Work closely with distributors and account managers to align platform actions with inventory, trading, and retail priorities
Build repeatable processes and standards for marketplace execution across the META region