E-Commerce Lead
About The Position
The E-Commerce Lead is responsible for end-to-end management and optimization of the brand’s official website and online sales operations. This includes ownership of product presentation, site performance, digital merchandising, and customer-facing e-commerce functions. The role ensures a seamless online shopping experience that drives conversion, supports brand positioning, and maximizes online revenue. Also we are expecting a highly creative and execution-driven Content Creator to lead short-form video production across TikTok and Instagram, while actively engaging with our community and shaping early-stage customer experience. This role is not just about operation and content creating — it sits at the intersection of content, community, and conversion, turning attention into engagement and ultimately into purchase intent.
Requirements
- Proven experience in e-commerce operations or digital retail management
- Hands-on experience with Shopify, including site management, product setup, and app ecosystem
- Strong understanding of website CMS, product merchandising, and online retail workflows
- Knowledge of SEO best practices and performance optimization
- Experience managing PDP content and driving conversion optimization strategies
- Familiarity with CRM, membership systems, and customer service operations
- Strong organizational and communication skills
- Ability to work in a fast-paced, cross-functional environment
- 2–5 years experience in TikTok / social content creation (beauty preferred)
- Strong understanding of TikTok algorithm, trends, and content formats
- Ability to shoot, edit, and publish high-quality videos independently
- Deep understanding of Gen Z / beauty consumer behavior
- Bachelor of Arts (B.A): Marketing, Bachelor of Science (B.S): Digital Communications and Media/Multimedia
- Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field
- Digital Media, eCommerce Marketing, Online Marketing, SocialEcommerce, Web Commerce
- Korean
Responsibilities
- Own day-to-day operations of the brand website, including product listings, content, pricing, and inventory alignment
- Ensure accurate and timely product information through close partnership with Product Development and internal teams
- Lead PDP execution, driving content quality and ongoing conversion optimization
- Drive SEO strategy to increase organic visibility and traffic
- Own and optimize the Shopify platform, including backend management, integrations, and site performance
- Oversee customer inquiries to ensure a responsive, brand-aligned experience
- Manage membership and CRM operations, including user accounts and loyalty programs
- Execute online-exclusive launches and digital campaigns
- Analyze site performance and implement actions to improve conversion, sales, and user experience
- Partner with Brand Experience Marketing on promotions and launches; collaborate cross-functionally to ensure seamless execution
- Plan, create, and publish daily short-form content (TikTok, Reels)
- Develop UGC-style content, product demos, and trend-based videos
- Identify and execute viral content formats relevant to beauty audiences
- Manage creator collaborations and UGC sourcing
- Engage with comments, DMs, and community conversations (CX touchpoint)
- Translate customer feedback into content ideas and product insights
- Support in-person events, activations, and content capture
- Collaborate with Growth team to align content with conversion strategy
Benefits
- Premium Medical Insurance Coverage
- 401(k) Savings Plan
- Paid Time Off (PTO) based on seniority
- Paid Holidays
- Annual Bonus Plan
- Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
- Summer Fridays
- Complimentary Gourmet Breakfast, Lunch, and Dinner
- Relocation Support for New Hires
- Work Anniversary Recognitions
- Congratulatory & Condolence Gifts
- Employee Referral Bonus Program
- License/Certification Reimbursements
- Corporate Employee Discounts
- Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
- Commuter Support (Shuttle Bus Program and EZPass Support)
- Vehicle Perks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
