Regional Director, Outreach & Marketing (PACE)

AltaMed•Commerce, CA

12d•$152,114 - $190,142

About The Position

Grow Healthy If you are as passionate about helping those in need as you are about growing your career, consider AltaMed. At AltaMed, your passion for helping others isn’t just welcomed – it’s nurtured, celebrated, and promoted, allowing you to grow while making a meaningful difference. We don’t just serve our communities; we are an integral part of them. By raising the expectations of what a community clinic can deliver, we demonstrate our belief that quality care is for everyone. Our commitment to providing exceptional care, despite any challenges, goes beyond just a job; it’s a calling that drives us forward every day. Job Overview The Regional Director, Outreach & Marketing for PACE position is responsible for meeting or exceeding membership enrollment goals and retaining current participants in AltaMed PACE, in our approved geographic service areas. This Director will be responsible for the development and execution of marketing strategies, campaigns, initiatives, and budgets designed to meet or exceed enrollment goals and increase market penetration in new service areas. The Director works closely with PACE Senior Leaders, Center Program Directors, and Center Managers in developing and implementing strategic marketing initiatives and retention practices for the programs. The Director will ensure that the marketing outreach and business development campaigns are executed with excellence, and measure quantitatively and qualitatively to determine success and future applications. The Director will establish and maintain strategic community partnerships to drive brand awareness and enrollment growth. Optimize CRM to gather and analyze data from marketing campaigns, enrollments, dis-enrollments, etc., to better decision-making, improve performance, and increase growth. Discover new trends and patterns and identify opportunities to optimize business operations and improve customer experience. Monitor competitors in our industry to make informed strategic decisions. Ensure quality and compliance with the enrollment process and provide resolutions as needed. Work with cross-functional operational leaders to ensure Participants are enrolled in a timely and efficient manner. Support safe membership growth, customer experience, and retention efforts. Ensure compliance with State and Federal PACE Regulations and be responsible for developing Correction Action Plans (CAP) for audit purposes. Develop and sustain employee engagement by fostering high-quality two-way communication, employee wellness, and employee recognition. The Director is responsible for ensuring compliance with CMS regulations and CMS Marketing Guidelines, as well as DHCS regulations related to marketing practices.

Requirements

Bachelor’s Degree in Business Administration, Marketing, or a closely related field required.
Minimum of 7 years of marketing and strategy experience required.
Knowledge and experience in Healthcare, particularly in the California Market.
Bilingual Required, Preferred Languages: Spanish or Chinese

Nice To Haves

Master’s Degree (MBA, MHA, or MPH) preferred.
Experience with frail or elderly consumers and their families is preferred.

Responsibilities

Meeting or exceeding membership enrollment goals and retaining current participants in AltaMed PACE
Development and execution of marketing strategies, campaigns, initiatives, and budgets designed to meet or exceed enrollment goals and increase market penetration in new service areas
Works closely with PACE Senior Leaders, Center Program Directors, and Center Managers in developing and implementing strategic marketing initiatives and retention practices for the programs
Ensure that the marketing outreach and business development campaigns are executed with excellence, and measure quantitatively and qualitatively to determine success and future applications
Establish and maintain strategic community partnerships to drive brand awareness and enrollment growth
Optimize CRM to gather and analyze data from marketing campaigns, enrollments, dis-enrollments, etc., to better decision-making, improve performance, and increase growth
Discover new trends and patterns and identify opportunities to optimize business operations and improve customer experience
Monitor competitors in our industry to make informed strategic decisions
Ensure quality and compliance with the enrollment process and provide resolutions as needed
Work with cross-functional operational leaders to ensure Participants are enrolled in a timely and efficient manner
Support safe membership growth, customer experience, and retention efforts
Ensure compliance with State and Federal PACE Regulations and be responsible for developing Correction Action Plans (CAP) for audit purposes
Develop and sustain employee engagement by fostering high-quality two-way communication, employee wellness, and employee recognition
Ensuring compliance with CMS regulations and CMS Marketing Guidelines, as well as DHCS regulations related to marketing practices