Regional Director, Outreach & Marketing

AltaMed•Commerce, CA

2d•$152,114 - $190,142

About The Position

The Regional Director of Outreach & Marketing is responsible for driving membership enrollment and retention by developing and executing strategic marketing initiatives that meet the census projection goals. The role involves leading marketing campaigns, managing budgets, and using data and CRM insights to evaluate performance and improve decision-making. The Director also builds community partnerships and collaborates with internal teams to ensure efficient enrollment processes and strong customer experience. Additionally, the position ensures compliance with state and federal regulations while promoting employee engagement and maintaining high operational standards.

Requirements

Bachelor’s Degree in Business Administration, Marketing, or a closely related field required.
Minimum of 7 years of marketing and strategy experience required.
Minimum of 5 years of progressive leadership experience in marketing, outreach, or enrollment.
Knowledge and experience in Healthcare, particularly in the California Market.

Nice To Haves

Master’s Degree (MBA, MHA, or MPH) is preferred.
Minimum of 2 years of experience with frail or elderly consumers and their families is preferred.
Experience with frail or elderly consumers and their families is preferred.
Bilingual (Spanish or Chinese) is strongly preferred

Responsibilities

Developing and executing strategic marketing initiatives to meet census projection goals for membership enrollment and retention.
Leading marketing campaigns and managing budgets.
Utilizing data and CRM insights to evaluate performance and improve decision-making.
Building community partnerships.
Collaborating with internal teams to ensure efficient enrollment processes and a strong customer experience.
Ensuring compliance with state and federal regulations.
Promoting employee engagement and maintaining high operational standards.