Regional Director of Business Development

Cantex Continuing Care Network•Carrollton, TX

8d•Hybrid

About The Position

The Regional Director of Business Development is responsible for leading sales, marketing, census development, referral growth, and market expansion initiatives across an assigned region. This role designs, implements, and manages strategic business development programs that drive Skilled Nursing Facility (SNF) census growth, strengthen referral pipelines, expand market share, and increase revenue performance. The Regional Director of Business Development serves as the primary regional sales leader and partners closely with facility leadership, hospital systems, physicians, case managers, Accountable Care Organizations (ACOs), health plans, and community referral sources to achieve or exceed census, admissions, and occupancy goals. This position plays a critical role in business development strategy, sales training, lead generation, market analysis, and long-term growth planning.

Requirements

Minimum 3 years of leadership experience in multi-facility long-term care sales and marketing
Minimum 5 years of successful healthcare business development experience
Strong understanding of Skilled Nursing Facility (SNF), post-acute care, long-term care, and healthcare referral networks
Proven history of achieving or exceeding census, admissions, occupancy, and revenue goals
Demonstrated success coaching and developing sales and business development teams
Experience building relationships within hospitals, physician networks, case management departments, and healthcare organizations
Strong understanding of market analysis, demographic trends, and healthcare growth strategies
Excellent communication, presentation, negotiation, and organizational skills
Proficiency with Microsoft Office and CRM/lead tracking systems

Nice To Haves

Some college coursework in Marketing, Business, Healthcare Administration, or related field preferred

Responsibilities

Develop, implement, and manage strategic sales and marketing plans for the assigned region
Drive census growth, admissions growth, occupancy improvement, and payer mix optimization across regional facilities
Lead and influence Business Development teams to achieve or exceed established census goals
Develop and strengthen referral relationships with hospitals, physicians, discharge planners, case managers, ACOs, managed care organizations, and community partners
Identify market opportunities, referral trends, competitive threats, and growth opportunities through market analysis and demographic research
Spearhead business development initiatives that increase market share and strengthen regional brand awareness
Evaluate marketing collateral, digital marketing efforts, media campaigns, and advertising strategies to ensure effectiveness and relevance
Develop and support community outreach programs that enhance facility visibility and referral development
Assist facility leadership with recruiting, hiring, onboarding, and developing business development personnel
Conduct ongoing sales coaching, mentoring, and performance development for local marketing teams
Deliver classroom, field, and one-on-one sales training for internal and external business development professionals
Monitor lead tracking systems, referral conversion metrics, admissions pipelines, and sales performance indicators
Analyze business development data and implement strategies that improve conversion rates and referral outcomes
Conduct routine visits with referral sources and healthcare providers to identify patients who may benefit from post-acute and long-term care services
Collaborate with operational leaders to achieve census, revenue, financial, and quality objectives
Support regional and corporate growth initiatives as assigned