Director of Business Development

UHS•Shreveport, LA

7d•Onsite

About The Position

Brentwood Hospital is looking for a dynamic Director of Business Development! Join our team if you have a desire to work in an engaging environment with a team of professionals dedicated to providing help and hope to individuals and families for the achievement of improving their mental health. Help, providing a safe, nurturing environment while they are with us. Hope, by providing options for continued improvement when they leave this environment. Join our team and discover a rewarding, fulfilling career. Brentwood Hospital is a 260-bed psychiatric and chemical dependency treatment facility located in Shreveport, Louisiana. Brentwood has served Louisiana, East Texas and South Arkansas for more than 45 years. We provide quality services to children, adolescents, adults, and seniors. We help individuals and families achieve optimal mental health, resulting in improved quality of life. A dedicated professional team provides individualized treatment, meeting the personal needs of our patients in a safe and nurturing environment. The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department. The Director of Business Development is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods. As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment and retention. The Director of Business Development is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake. ESSENTIAL JOB FUNCTIONS: Strategically analyzes and designates target markets for account managers and territory/account assignments, taking into account the strengths and weaknesses of each account manager. Insures that expertise and personal styles of team members are insightfully matched to prospective referral sources. Acts as a resource to marketing team members and department managers. Proactively identifies trends and changes in the marketplace and demand for specific niche programs and incorporates these findings into product development and marketing strategies. Develops and maintains comprehensive knowledge of each of the facility’s programs and services, including Inpatient, Residential and Outpatient programs; the assessment process and, transportation services.

Requirements

Bachelor’s degree in marketing, business or related field required.
Must possess a valid Driver’s License
Knowledge of the Ark-La-Tex and regional area behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric and chemical dependency treatment and, age-specific programming preferred.
Must possess demonstrated superior leadership abilities and excellent written and oral communication skills.
Knowledge of and skills in application of marketing principles including product, placement, pricing and promotion as well as management of sales, advertising, social media, online presence and, public relations resources.
Creativity and flexibility.
Skills in data collection and analysis, interpretation, application and, evaluation.
Strategic planning skills.
Record of adherence to deadlines.
Customer service skills.
Teaching or training skills.
Willingness to travel, including overnight travel as required.

Nice To Haves

Masters of Business Administration or related field highly preferred.
Experience may be evaluated on a case-by-case basis in lieu of a degree.
Prior marketing and/or sales experience within a behavioral healthcare setting preferred.
Five years minimum experience in organizational communications, referral development, workshop planning, sales management, and physician relationships preferred.

Responsibilities

Oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department.
Achieves the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods.
Actively involved in discussions related to strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment and retention.
Responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities.
Maintains an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake.
Strategically analyzes and designates target markets for account managers and territory/account assignments, taking into account the strengths and weaknesses of each account manager.
Ensures that expertise and personal styles of team members are insightfully matched to prospective referral sources.
Acts as a resource to marketing team members and department managers.
Proactively identifies trends and changes in the marketplace and demand for specific niche programs and incorporates these findings into product development and marketing strategies.
Develops and maintains comprehensive knowledge of each of the facility’s programs and services, including Inpatient, Residential and Outpatient programs; the assessment process and, transportation services.