Regional Director, Franchise Operations (Midwest)

American Family Care•Birmingham, AL

About The Position

The Regional Director of Franchise Operations leads strategic expansion and performance optimization of American Family Care’s urgent care franchise network. The role drives market development, supports new clinic launches, and helps franchise partners achieve rapid, sustainable growth. The director collaborates with operations, marketing, finance, revenue cycle management (RCM), and clinical leadership to identify growth opportunities, streamline onboarding, and support franchisee success throughout the business lifecycle. The position oversees franchise performance strategies and new-location onboarding, monitors operational and financial metrics, develops scalable frameworks for franchisees, and provides consultative support to franchise owners. It also involves reporting performance and growth to executive leadership and representing the brand at franchise and healthcare industry events. Success is assessed through new openings and market activations, franchise growth and profitability, franchisee satisfaction and retention, systemwide growth goals, operational readiness, and alignment with the brand strategy.

Requirements

Bachelor’s degree in business, Healthcare Administration, or a related field.
At least 7 years of experience in franchising or multi-site healthcare management.
Proven ability to develop and execute growth strategies for emerging or established franchise systems.
Strong understanding of urgent care operations, including staffing models, patient flow, and profitability drivers.
Excellent analytical, communication, and relationship management skills.
Experience mentoring and leading high-performing teams across multiple markets.
Ability to travel for franchise clinic openings, development meetings, and market reviews.

Nice To Haves

MBA preferred.
EMR experience preferred, including Experity or another EMR.

Responsibilities

Lead and execute franchise performance strategies aligned with organizational goals and the brand mission.
Oversee onboarding and launch of new franchise locations, ensuring operational readiness and performance ramp-up.
Collaborate with marketing and development teams to identify high-potential markets and optimize local market-entry strategies.
Monitor new franchise performance and analyze patient volume, EBITDA, and staffing efficiency to identify improvement opportunities.
Develop scalable frameworks and tools to guide franchisees toward sustainable growth.
Work with operations and training teams to equip franchisees with the tools, resources, and knowledge needed to meet performance benchmarks.
Prepare and deliver quarterly performance and growth business reviews for executive leadership.
Maintain relationships with franchise owners and provide consultative guidance to maximize revenue, compliance, and patient satisfaction.
Represent the brand at franchise and healthcare industry events to promote system growth and franchise engagement.
Perform other duties and responsibilities as assigned.