Regional Commercial Applications lead expert - NA BioM

Merck•Burlington, MA

3d•Hybrid

About The Position

This is a highly visible and strategic role in which you will report into to the North America Commercial Applications Director. This role will serve as a technical expert to accelerate and enable the sales process across Pharmaceutical, Biotech, C>, Food & Beverage, and other Industrial Markets. This role will focus on several key areas: Focus on core flagship products/applications (Sterility, Bioburden, EM/Hygiene, Pathogen Testing, Quality Indicators, Media) and developing markets for Biomonitoring (e.g., Pryogen Testing, Rapid Microbiology, Media Prep, Robotics & Automation) Act as a resource to qualify and advance opportunities through to order execution; operate independently and with Sales, Marketing, R&D, Product Management, and other business partners Elevate awareness of product portfolio, market trends, regulatory drivers, competitive threats, and strategic initiatives Document, track, and report activities in approved systems; maintain high visibility and alignment with Global Product Management

Requirements

Undergraduate degree in Science, Business, or Marketing preferred with/or 5 - 10 years direct Sales or Marketing experience with technical products within the Pharmaceutical, Biotech, and or Food & Beverage Industry.
Proficient in English
Proficient in Microsoft Office applications
Demonstrated ability to comprehend and communicate technical principles; and a deep understanding of Pharmaceutical QC Microbiology and the many supporting compendia/ pharmacopeia
Strong written and verbal communication skills required (inform/listen/present opinions and feedback) consult/conceptualize/market solutions, design & deliver presentations & sales tools, innovate on behalf of the customer, prioritize and organize work.
Thorough understanding of competition & market landscape, customer strategy, organization and process, MilliporeSigma products/services/solutions, MilliporeSigma strategy & organization, product/solution positioning & marketing, Biopharma workflows and sales processes.

Nice To Haves

Some in-state or out-of-state customer site or trade show travel may be required up to 35% of time with potential of limited International Travel if needed every few years.
Agile & adaptable, proactive/action-oriented, intellectually curious, assertive & influential

Responsibilities

Support NA marcom and lead generation campaigns; champion targeted tactical activities to boost product awareness and hit sales goals
Create and deploy direct email pieces; report marketing metrics and track leads/opportunities in Salesforce
Develop, review, and deploy sales collateral and tools for the sales team
Conduct local customer visits, trade shows, trainings, and customer support visits where senior technical support is needed
Collect and organize field/market feedback; channel insights to marketing and sales leadership
Provide local input to global annual marketing plans for BioMonitoring
Participate in new product development; contribute to portfolio planning and segment strategy
Support complex product change notifications (communication and implementation)
Develop local sales tools as needed; identify and guide toward new opportunities with sales
Drive and track new product seeding; coordinate seminars, conferences, and trade shows as an industry consultant
Influence pricing, positioning, and segment strategy
Execute regional product content and Salesforce training
Apply knowledge of principles, concepts, practices, competition, and regulatory standards related to BioMonitoring
Align regional feedback with Global strategies and product direction