Regional Chain Sales Manager-CA

Mast-Jägermeister US•San Jose, CA

23h•$125,000 - $135,000•Hybrid

About The Position

We are seeking a dynamic and results-driven Regional Chain Sales Manager to lead and drive sales growth across the California state territory for the MJUS portfolio. This role is responsible for managing and expanding relationships with key regional chains, national accounts, and distributors, ensuring that our portfolio of products are successfully represented in the marketplace. The ideal candidate will possess a deep understanding of the spirits industry, excellent negotiation skills, and a proven track record in managing customers and distributors. This position requires 40-50% travel across the region.

Requirements

Bachelor’s Degree is required
Minimum of 5 years’ experience in beverage alcohol
Minimum 3 years’ selling to National or Regional Account customers
Willingness to learn selling the Jägermeister way
Proven track record of successful sales, goal attainment, programming, and partnerships in on premise Accounts
Skillful in working across teams internally and externally
Demonstrated budget and sales management skills
Understanding of digital marketing, social media platforms and marketing plans
Managed third party agency relationships and maximize customer spend
Must have a valid driver’s license and own vehicle to travel
Thorough knowledge of state and federal laws and industry guidelines governing your activities.
Excellent computer skills across Microsoft Office and internal data systems
Proficiency in sales analytics tools (e.g., Nielsen, IRI, VIP, Power BI, or other sales reporting systems).
Excellent time management and administrative skills

Nice To Haves

MBA a plus
Familiarity with Distilled Spirits Counsel of the U.S. (“DISCUS”) Code of Responsible Practices and beverage alcohol laws and regulations a plus

Responsibilities

Drive and execute sales strategies for the Central Region, ensuring volume targets and growth objectives are met for all regional chain accounts.
Build and maintain strong, long-term relationships with key chain customers to increase brand visibility and product penetration by optimizing new distribution and chain programming.
Collaborate with the National Account team to adapt and implement successful strategies at the regional level, ensuring measurable improvements in execution and sales performance.
Partner closely with regional distributors, internal MJUS sales teams, and marketing departments to ensure alignment on sales goals, promotional activities, and product launches.
Manage the day-to-day activities for all chain business working closely with distributor Vice Presidents, Account Executives, and Trade development managers. Oversee merchandising, and promotional strategies to maximize brand presence and sales in all assigned chain accounts.
Develop and implement tailored training programs for distributor teams to enhance understanding of the MJUS portfolio and improve market execution.
Utilize Power BI and sales analytics platforms to monitor performance, identify trends, and provide actionable insights to stakeholders.
Manage and monitor budget and resource allocation for all trade marketing activities within the region.
Act as a brand ambassador for the company, ensuring that all retail chain accounts understand and embrace the brand’s values, vision, and product offerings.