Regional Account Executive - San Diego

Botrista•San Diego, CA

About The Position

Botrista is seeking a Regional Account Executive to drive growth in the Higher Education and Healthcare sectors and with restaurant chains. The role manages the full sales process, from identifying and qualifying high-value prospects through installation, launch, and post-sale relationship management, with a focus on placing Botrista Pro machines at campuses, healthcare locations, and restaurant sites. The position is based in the San Diego region and requires travel within the assigned territory. The Regional Account Executive develops regional sales and account strategies, achieves sales and operational targets, and serves as the primary sales contact for partners. The role coordinates installations and launches, owns pilots and expansion opportunities, maintains senior partner relationships, and monitors account health, product usage, customer satisfaction, and profitability. It also works closely with account management, operations, finance, marketing, and other cross-functional teams, maintains sales records in Salesforce, and reports performance and pipeline updates to the Director of Regional Management.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 5 years of experience in sales, account management, or business development.
Proven record of new business development and meeting or exceeding sales targets.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare environments.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with Salesforce and Microsoft Office.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities and collaborate in a cross-functional team environment.
Willingness to travel up to 85% within the designated region and visit assigned routes as directed by the Commercial Planning Team.
Valid driver’s license and ability to travel to client locations and other business-related destinations.
Ability to generate new business, close deals, and drive growth in target markets.
Ability to qualify sites and identify suitable machine placements in high-traffic areas.
Strong relationship-building skills and ability to develop partnerships and referrals.
Strategic thinking and ability to adapt sales approaches to market conditions and customer needs.
Demonstrated success securing deals and overseeing implementation processes.
Strong problem-solving and analytical skills, with a focus on data-driven decisions.

Nice To Haves

Experience in the Food Service industry, preferably at companies such as Aramark, Sodexo, or Compass.

Responsibilities

Develop and execute regional sales plans to meet sales targets and operational goals, focusing on Higher Education, Healthcare, and restaurant chains.
Identify high-traffic prospect locations, connect with decision-makers, and qualify sites for Botrista Pro machine placement.
Use routing tools provided by the Commercial Planning Team to visit assigned routes and accounts in a timely manner and maintain coverage.
Monitor quarterly KPIs, including qualified-site installs and launches, and track operational targets.
Ensure machines are installed at qualified sites according to strategic site qualification criteria.
Manage the installation and launch process, including securing installation dates, coordinating implementation, and arranging training at new locations.
Monitor post-launch account health, product usage, churn risk, and customer satisfaction.
Hand off accounts to account managers and coordinate with operations and finance after launch to support client relationships and operational efficiency.
Serve as the primary sales contact for Higher Education, Healthcare, and restaurant-chain accounts.
Develop long-term relationships with decision-makers and maintain engagement throughout sales, installation, and post-sale service.
Own pilots in new verticals and with new partners, and expand Botrista’s presence with existing partners.
Maintain senior partner relationships and present reports on Botrista’s impact.
Seek local referrals, build customer relationships, and identify upselling opportunities.
Qualify and maintain high CSD (cups sold daily); review product pricing, returns financials, payback periods, invoices, and client profitability reports.
Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to meet client needs and support retention.
Maintain accurate records of sales activity, customer interactions, and progress in Salesforce.
Provide the Director of Regional Management with updates on sales performance, pipeline status, and industry trends.
Use data insights to refine sales approaches, improve lead conversion, and achieve KPIs.
Develop product knowledge, communicate Botrista’s value proposition, and provide strategic feedback to internal teams about product development and customer needs.