Regional Account Executive - San Diego

Botrista•San Diego, CA

4d•$80,000 - $100,000

About The Position

Botrista is seeking a Regional Account Executive to drive growth in Higher Education, Healthcare, and restaurant chains in the San Diego region. The role focuses on identifying high-value prospects, building and managing relationships, and overseeing the complete sales process—from lead generation and site qualification through installation, launch, and training—for Botrista Pro beverage machines. The position develops regional sales and expands revenue while supporting successful installations, customer satisfaction, product usage, and long-term retention. The Regional Account Executive owns pilots in new verticals and with new partners, expands business with existing partners, maintains senior partner relationships, and presents reports on Botrista’s impact. The role collaborates with account management, operations, finance, sales engineering, marketing, and other teams, and reports sales performance and pipeline updates to the Director of Regional Management. Travel of up to 85% within the assigned region is required.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 5 years of experience in sales, account management, or business development.
Proven record of new business development and meeting or exceeding sales targets.
Experience identifying prospective sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare settings.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with Salesforce and Microsoft Office.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities efficiently and collaborate in a cross-functional team environment.
Willingness to travel up to 85% within the designated region and visit potential sites and clients.
Comfort visiting assigned routes as directed by the Commercial Planning Team.
Valid driver’s license and ability to travel to client locations and other business-related destinations.
Ability to generate new business, close deals, and drive growth in target markets.
Ability to qualify sites and determine suitable placements for Botrista Pro machines in high-traffic areas.
Strong relationship-building skills, strategic thinking, and ability to adapt sales approaches to market conditions and customer needs.
Proven success securing deals and overseeing implementation processes.
Strong problem-solving and analytical skills, with a focus on data-driven decision-making.

Nice To Haves

Food Service industry experience, preferably at companies such as Aramark, Sodexo, or Compass.

Responsibilities

Develop and execute regional sales plans to achieve sales targets and operational goals, focusing on Higher Education, Healthcare, and restaurant chains.
Identify high-traffic prospective locations, connect with decision-makers, and qualify sites for Botrista Pro machine placement.
Use routing tools from the Commercial Planning Team to visit assigned routes and accounts on time and maintain proper coverage.
Monitor quarterly KPIs, including qualified-site installs and launches, and track BCSD and other operational targets.
Manage the installation and launch process, including securing installation dates, coordinating implementation, and arranging training at new locations.
Monitor account health after launch to reduce churn, encourage product usage, and maintain customer satisfaction.
Collaborate with account managers, operations, and finance to hand over launched accounts and maintain client relationships and operational efficiency.
Act as the primary sales contact for Higher Education, Healthcare, and restaurant-chain accounts.
Build long-term relationships with decision-makers and stay connected with directors, owners, and operators throughout the sales and installation process.
Own pilots in new verticals and with new partners, expand existing partnerships, maintain senior partner relationships, and present reports on Botrista’s impact.
Generate local referrals, build customer relationships, and upsell customers.
Qualify and maintain high cups sold daily (CSD); review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to meet client needs and support long-term retention.
Maintain accurate sales activity, customer interaction, and progress records in Salesforce.
Provide regular updates to the Director of Regional Management on sales performance, pipeline status, and industry trends.
Use data insights to refine sales approaches, improve lead conversion, and achieve KPIs.
Develop detailed knowledge of Botrista products and communicate their value to customers.
Provide strategic feedback to internal teams to inform product development and align solutions with customer needs.