Referral Marketing Specialist

ALLIED OMS NEWCO LLC•San Francisco, CA

8d•$90,000 - $105,000•Remote

About The Position

Allied OMS is seeking a Referral Marketing Specialist to drive growth in the Greater Los Angeles area. This is a field-based role focused on building relationships with dentists, orthodontists, pediatric dentists, and other oral health providers who refer patients to Allied OMS surgeons. The specialist will be the primary contact for these referring offices, executing outreach strategies, organizing events, and collaborating with surgeons to achieve referral goals. This role directly impacts patient volume and practice growth, requiring a self-starter who is organized, personable, and motivated by community engagement and measurable results.

Requirements

3–5 years of experience in referral marketing, field marketing, physician liaison work, or healthcare/dental sales
Proven track record of building and managing provider or B2B relationships independently
Comfortable managing a territory solo and staying organized and on target without micromanagement
Excellent verbal and written communication skills — polished, professional, and personable
Experience with CRM tools, spreadsheets, or basic analytics platforms
Comfortable creating simple marketing collateral using Canva, Adobe, or similar tools
Ability to plan and execute events like lunch-and-learns, provider visits, or small group presentations
Must be based in the Los Angeles, CA area
Must have reliable transportation to visit practices regularly

Nice To Haves

Experience in dental or healthcare sales, physician liaison work, or field marketing is a strong plus.
Bachelor’s degree in marketing, communications, healthcare administration, or related field preferred

Responsibilities

Build and maintain a strong network of referring providers across your region — general dentists, orthodontists, pediatric dentists, and other oral health professionals.
Serve as the primary point of contact for referring offices, ensuring positive and valuable interactions.
Execute targeted outreach strategies to increase patient referrals to Allied OMS practices.
Track referral results and continuously refine outreach approaches.
Organize and execute lunch-and-learns, provider education events, and in-office outreach to deepen relationships and build brand awareness.
Collaborate with surgeons and their teams to understand referral goals and develop strategies to meet them.
Design simple, on-brand marketing collateral such as flyers and event invites using tools like Canva.
Track referral trends, measure campaign effectiveness, and provide data-backed insights for planning.
Represent Allied OMS with professionalism, warmth, and credibility in all provider interactions.