Referral Marketing Manager

Zinda Law Group, PLLC•Austin, TX

About The Position

The Referral Marketing Manager is responsible for proactively generating qualified personal injury cases by developing, growing, and maintaining referral relationships that drive long-term business growth. This individual serves as the face of Zinda Law Group within the legal and professional community, cultivating strong partnerships with attorneys, former clients, medical providers, community organizations, and other key referral sources. Success in this role is measured by the quality and value of referred cases generated, not simply the number of relationships maintained. The ideal candidate is highly relationship-driven, organized, personable, and motivated by building trust that leads to meaningful referral partnerships.

Requirements

Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field preferred.
3+ years of experience in relationship management, business development, referral marketing, legal marketing, or professional services.
Exceptional interpersonal, networking, and communication skills.
Proven ability to develop long-term professional relationships that generate business opportunities.
Highly organized with strong project management and follow-up skills.
Comfortable attending networking events and representing the firm's brand professionally.
Experience using CRM platforms to manage contacts and relationship pipelines preferred.
Self-starter with the ability to prioritize, work independently, and achieve measurable goals.

Responsibilities

Develop and execute referral marketing strategies that generate qualified, high-value personal injury cases.
Build and maintain relationships with referral attorneys, former clients, medical providers, community partners, and other referral sources.
Identify, prospect, and establish new referral partnerships across existing and emerging markets.
Create and manage outreach plans to consistently engage current and prospective referral partners.
Coordinate one-on-one meetings, lunches, networking events, educational opportunities, and appreciation initiatives.
Partner with the Events & Referral Coordinator to ensure referral events support strategic relationship-building objectives.
Maintain accurate records of referral activity, outreach, follow-ups, and partnership opportunities within the CRM.
Work closely with Marketing and firm leadership to develop referral campaigns, communication materials, gifting strategies, and educational content.
Analyze referral performance, identify growth opportunities, and recommend strategies to increase referral volume and case quality.
Represent Zinda Law Group at networking events, conferences, bar associations, community organizations, and industry functions.
Continuously evaluate the referral network to identify high-value opportunities and strengthen existing partnerships.