Red Bull Account Manager (Lynchburg/Concord/Farmville/Dillwyn Market)

BLUE RIDGE BEVERAGE COMPANY INC•Lynchburg, VA
•$60,000 - $65,000

About The Position

Blue Ridge Beverage Company, Inc., a beverage distribution company serving Central and Southwest Virginia, is seeking a full-time, exempt Red Bull Account Manager. The role is responsible for Red Bull sales across all outlets in the assigned territory. The account manager works to increase brand awareness, improve product positioning through strategic placements, gain new accounts, and increase distribution while maintaining Red Bull’s premium brand image. The position develops and maintains mutually beneficial retailer partnerships, using company and Red Bull sales resources to maximize sales and profitability for both retailers and the company. It achieves monthly sales and merchandising objectives, follows assigned service schedules and routes, carries out retail programs and brand rollouts, communicates account needs and progress to management, and maintains account quality and competitiveness. The position reports directly to the Red Bull Brand Manager – East Region.

Requirements

  • At least 2 years of experience in customer service or sales-related positions.
  • Ability to work and solve problems with minimal supervision.
  • Proficiency with technology.
  • Strong interpersonal, listening, verbal, and written communication skills.
  • Valid driver’s license and excellent driving record.
  • Must pass a pre-employment drug screen that includes THC; the company has a zero-tolerance drug policy.
  • Ability to perform the listed physical requirements, including lifting, moving, and carrying up to 25 pounds and working in varying temperatures, including a cooler.

Responsibilities

  • Develop and maintain mutually beneficial business partnerships using company and Red Bull sales resources to maximize sales and profitability for retailers and the company.
  • Achieve monthly objectives, including order development, cooler resets, merchandising standards, quality rotation, and customer satisfaction.
  • Follow account service schedules and route assignments as directed by management.
  • Execute retail programs, incentives, and new brand rollouts according to account-specific objectives and volume goals.
  • Communicate with the manager about customer needs, opportunities, account progress, and potential issues.
  • Identify product delivery and ordering opportunities based on storage, minimum-load requirements, and customer input, and recommend changes to the manager.
  • Reduce out-of-stocks and missed orders through accurate ordering, replacement, and redelivery to resolve problems.
  • Review customer accounts and update products, costing, pricing, and point-of-sale materials to maintain profitability and competitiveness.
  • Maintain account quality-control standards in accordance with the company’s Stock Rotation and Exchange Program standard operating procedure.
  • Perform other duties as assigned.

Benefits

  • Paid time off, plus 3 scheduled paid holidays and 3 floating holidays.
  • Bereavement leave.
  • Comprehensive medical insurance, including health, dental, prescription, and vision care.
  • Basic life and AD&D insurance.
  • Short-term and long-term disability coverage.
  • Flexible spending accounts for health care and dependent care.
  • 401(k) retirement plan with some employer contribution.
  • Employee Assistance Program.
  • Allowance for cell phone use.
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