Account Development Specialist- On Premise Red Bull

Breakthru Beverage Group•Phoenix, AZ

About The Position

The Account Development Specialist grows Red Bull’s presence and market share in the on-premise market, including bars, restaurants, nightlife venues, and entertainment hotspots. The role builds relationships with key accounts, identifies sales opportunities, creates brand experiences, executes activations, and educates customers. The specialist serves as a category and brand resource, develops beverage and marketing strategies, researches trends, presents new products, and uses market insights to accelerate growth. The position spends 80% of working time in the market and collaborates with retail and on-premise sales teams to develop solutions across the assigned territory. The role also includes staff education, account planning and execution, merchandising, beverage menu development, responsible handling of beverage alcohol, and maintaining a safe working environment. This description is a summary; responsibilities may vary and other duties may be assigned.

Requirements

Bachelor’s degree in a related field and/or equivalent training and work experience.
3–5 years of sales or industry-related experience and category expertise for category-specific roles.
CSS Certification or WSET Spirits Level 2, or category-specific certification in Whiskey, Tequila, Sake, or Beer; fine wine accreditation is preferably WSET Level 2 or similar (CSW or Level II Court of Master Sommeliers).
Specialized knowledge of the category or responsibility supported by the role.
Valid driver’s license and ability to operate a motor vehicle.
Proficiency with MS Office and other computer programs, including presentation software.
Results-oriented approach and verbal and written communication skills, using diplomacy and discretion, as well as customer service skills.
Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
Analytical and reporting skills.
Sound judgment and problem-solving skills.
Ability to work in a fast-paced, high-volume team environment.
Ability to stand and sit; talk and hear; and use hands and fingers to operate a computer and telephone.

Nice To Haves

On-premise or hospitality experience.
Strong understanding or background in consumer engagement mechanics.
For Spirits Specialty: experience managing a beverage program or bartending/mixology.
For Spirits Specialty: experience with cocktail costing, inventory, menu creation, P&L analysis, budgeting, batching, and staff training.
For Spirits Specialty: proficient knowledge of elevated-execution beverage techniques, including frozen cocktails, infusions, smoking, barrel aging, clarifying, foams, and garnishes.
For Wine Specialty: previous experience with a wine supplier.
For Wine Specialty: in-depth understanding of wine styles, regions, grapes, aging potential, and flavor profiles.

Responsibilities

Drive revenue and market share for the assigned portfolio and account base, spending 80% of working time in the market.
Serve as a subject-matter expert and resource in developing beverage and marketing strategies and growth plans for the assigned category or supplier.
Research category, portfolio, and market trends to help meet supplier goals.
Present new products and beverage offerings and conduct monthly business reviews.
Plan high-end consumer activations within key accounts to elevate category awareness and address customer needs.
Provide real-time market insights and lead, organize, and report field intelligence for the assigned territory and categories.
Collaborate with on-premise and retail sales teams to develop creative solutions that drive business and category growth.
Develop and deliver sales-trend training modules for sales teams, customers, and suppliers.
Establish merchandising objectives for each account based on brand priorities and define point-of-sale needs with suppliers.
Increase category share and velocity; own account planning and execution based on brand plans.
Obtain appropriate category distribution by presenting and selling brand features and benefits, including beverage menu development.
Conduct staff education and build the category.
Maintain and build relationships with key account stakeholders and gatekeepers.
Participate in supplier- and category-specific work-with sales calls.
Attend educational workshops, review professional publications, and build personal networks to maintain industry and product knowledge.
Obtain relevant advanced brand or product certifications and become a market expert and resource.
Maintain customer confidence and protect operations by keeping information confidential.
Maintain a safe and clean working environment by complying with procedures, rules, and regulations.
Drive market share through work in retail or on-premise accounts; for on-premise accounts, focus on menu placement and visibility at the bar.
Responsibly handle beverage alcohol products and conduct safe, responsible interactions with the public.
Perform other duties as assigned by the supervisor.