Recruitment and Marketing Coordinator

Marshall University•Huntington, WV

About The Position

The Recruitment and Marketing Coordinator plays a vital role in developing and executing strategic initiatives to support student recruitment and marketing efforts for the School of Pharmacy (SOP). This position combines leadership, planning, and communication responsibilities to enhance enrollment, promote the SOP brand, and engage prospective students through various channels and events.

Requirements

Ability to make administrative/procedural decisions and judgments
Organization skills
Ability to analyze course prerequisites, certification, and/or curriculum/graduation requirements
Ability to use independent judgment and to manage and impart confidential information
Ability to develop and deliver presentations to students and parents
Ability to work effectively with diverse populations
Ability to communicate effectively, both orally and in writing
Ability to work with others in the development of recruitment brochures, flyers, and presentations
Skills in working face-to-face and in virtual settings
Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures
Ability to plan, assess, and evaluate programs as related to student recruitment efforts.
Ability to work and coordinate with faculty members on the recruitment team and students in recruitment and admissions processes
Program planning and implementation skills
Knowledge of student recruitment and retention issues
Ability to develop, plan, and implement short- and long-range goals as related to recruitment and admissions
Skill in the configuration and use of computerized programs as related to pharmacy admissions processes.
Ability to provide leadership and guidance to administrative support staff and /or students.

Nice To Haves

Travel, including some overnight travel, is an essential part of the recruitment efforts of this position.

Responsibilities

Oversight of student recruitment, including executing school visits, coordinating recruitment events, management of CRM software, and providing guided informational tours for prospective students.
Utilize systems such as Banner, MUBert, PharmCAS, Word, Excel, Salesforce and other relevant technologies.
Assist in the creation and production of marketing and communication materials across digital, social media, email, print, and other platforms.
Maintain and develop SOP marketing content for social media, newsletters, blogs, and media releases.
Manage communication efforts and ensure dissemination of accurate and pertinent information.
Maintain an active presence on social media platforms, including graphic design and content development.
Gather data, compile information, and prepare reports.
Make administrative/procedural decisions and judgments.
Analyze course prerequisites, certification, and/or curriculum/graduation requirements.
Use independent judgment and to manage and impart confidential information.
Develop and deliver presentations to students and parents.
Work effectively with diverse populations.
Communicate effectively, both orally and in writing.
Work with others in the development of recruitment brochures, flyers, and presentations.
Examine and re-engineer operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
Plan, assess, and evaluate programs as related to student recruitment efforts.
Work and coordinate with faculty members on the recruitment team and students in recruitment and admissions processes.
Program planning and implementation.
Develop, plan, and implement short- and long-range goals as related to recruitment and admissions.
Provide leadership and guidance to administrative support staff and /or students.
Perform additional duties and responsibilities as assigned by the Assistant Dean for Student Affairs.