Real Estate Marketing Specialist
About The Position
The Real Estate Marketing Specialist develops, coordinates, and executes marketing strategies and materials for agricultural real estate listings and related services within First Mid Ag Services. The position manages day-to-day marketing needs for the real estate brokerage and partners independently with farm managers and brokers to create listing materials, digital content, video, social media, online advertising, and other promotional resources. The role also coordinates the online auction platform, maintains the First Mid Ag Services website, supports listing documentation and audit readiness, and helps resolve real estate sales, management, and customer needs. The specialist works with First Mid’s marketing department to align customer-facing materials with brand standards and ensures marketing activities comply with applicable laws, policies, and regulatory requirements. The role represents the Bank in community and professional activities, completes required training, and performs other related duties as assigned.
Requirements
- Illinois Real Estate Broker’s License.
- At least 2 years of experience working in the legal, banking, real estate, or agricultural service industry.
- At least 2 years of experience in marketing, campaign coordination, or related roles.
- Thorough knowledge of the company’s products and services.
- Familiarity with email, digital, social, and paid media marketing channels.
- Attention to detail and ability to manage multiple timelines.
- Ability to handle detailed information accurately, promptly, and confidentially.
- Strong interpersonal skills for professional interactions with customers and potential customers.
- Adequate knowledge of internal policies and procedures and applicable state and federal laws and regulations governing departmental functions.
- Ability to use Microsoft products, the Bidwrangler auction platform, WordPress, and iMovie.
Nice To Haves
- Bachelor’s degree in Marketing, Communication, Business, or a related field preferred.
Responsibilities
- Develop, coordinate, and execute marketing strategies and materials for agricultural real estate listings and related Ag Services offerings.
- Create print and online materials, including flyers, brochures, presentations, PowerPoint slideshows, digital advertisements, property summaries, and other promotional content.
- Create and edit property videos, incorporating drone footage, graphics, text, music, transitions, and other visual elements.
- Develop and publish social media content on Facebook, LinkedIn, X, and YouTube to promote listings and Ag Services initiatives.
- Coordinate and oversee the online auction platform used for agricultural real estate transactions.
- Administer the auction software platform for First Mid Ag Services, including accepting bids.
- Execute marketing campaigns across email, digital, branch, paid media, and other channels for First Mid Ag Services.
- Maintain and update the First Mid Ag Services website, ensuring listing information and marketing content are accurate, current, visually appealing, and consistent with brand standards.
- Assist the Designated Managing Broker with cataloguing real estate listings and confirming appropriate documentation is held for audit purposes.
- Represent the Bank and provide leadership in community activities and committees; participate in professional associations and attend conventions, conferences, and seminars.
- Collaborate with real estate brokers and farm managers to research and resolve problems and inquiries using computer records, legal files, bank records, courthouse recordings, and vendor documentation.
- Resolve customer problems by listening, gathering information, acting as an intermediary with other departments, and following through to ensure questions and problems are resolved.
- Ensure marketing materials and activities comply with applicable real estate laws, brokerage policies, regulatory requirements, and First Mid brand standards.
- Work with the First Mid marketing department to maintain alignment and governance across the brand, website, social media, marketing platforms, and customer-facing communications.
- Complete required training associated with the job function.
- Perform other related duties as assigned.
Benefits
- Competitive health, dental, and vision coverage with HSA match.
- 401(k) with employer match.
- Employee Stock Purchase Plan.
- Generous paid time off.
- Paid holidays.
- Paid family and parental leave.
- Tuition reimbursement.
- Performance-based bonuses and discretionary short-term incentives.
- Well-being benefits.
- Banking perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
