Real Estate Marketing Specialist
About The Position
The Real Estate Marketing Specialist develops, coordinates, and executes marketing strategies and materials for agricultural real estate listings and related First Mid Ag Services offerings. The role manages the brokerage’s day-to-day marketing needs and partners with farm managers and brokers to create listing materials, digital content, video, social media, online advertising, and other promotional resources. The position also supports online real estate auctions, maintains listing and marketing content on the First Mid Ag Services website, assists with listing documentation and audit readiness, and collaborates with internal departments and external stakeholders. The specialist represents the Bank in community and professional activities and ensures marketing work follows applicable real estate laws, brokerage policies, regulatory requirements, and First Mid brand standards.
Requirements
- Illinois Real Estate Broker’s License.
- At least 2 years of experience working in the legal, banking, real estate, or agricultural service industry.
- At least 2 years of experience in marketing, campaign coordination, or related roles.
- Thorough knowledge of the company’s products and services.
- Familiarity with marketing channels, including email, digital, social, and paid media.
- Attention to detail and ability to manage multiple timelines.
- Ability to handle detailed information accurately, promptly, and confidentially.
- Strong interpersonal skills to interact professionally with customers and prospective customers.
- Adequate knowledge of internal policies and procedures and applicable state and federal laws and regulations governing departmental functions.
- Ability to use relevant software applications, including Microsoft products, Bidwrangler, WordPress, and iMovie.
Nice To Haves
- Bachelor’s degree in Marketing, Communication, Business, or a related field preferred.
Responsibilities
- Develop, coordinate, and execute marketing strategies and materials for agricultural real estate listings and related Ag Services offerings.
- Create professional print and online media, including flyers, brochures, presentations, PowerPoint slideshows, digital advertisements, property summaries, and other promotional content.
- Create and edit property videos using drone footage, graphics, text, music, transitions, and other visual elements.
- Develop and publish social media content on Facebook, LinkedIn, X, and YouTube to promote listings and Ag Services initiatives.
- Coordinate and oversee the online auction platform used for agricultural real estate transactions.
- Execute First Mid Ag Services marketing campaigns across email, digital, branch, paid media, and other channels.
- Maintain and update the First Mid Ag Services website, keeping listing information and marketing content accurate, current, visually appealing, and consistent with brand standards.
- Assist the Designated Managing Broker with cataloguing real estate listings and confirming appropriate documentation is retained for audit purposes.
- Administer the auction software platform for First Mid Ag Services, including accepting bids.
- Represent the Bank and provide leadership in key community activities and committees; participate in professional associations and attend conventions, conferences, and seminars.
- Collaborate with real estate brokers and farm managers to research and resolve problems and inquiries using computer records, legal files, bank records, courthouse recordings, and vendor documentation.
- Resolve customer problems by listening, gathering information, acting as an intermediary with other departments, and following through to ensure questions and problems are resolved.
- Ensure marketing materials and activities comply with real estate laws, brokerage policies, regulatory requirements, and First Mid brand standards.
- Work with the First Mid marketing department to maintain alignment and governance across the brand, website, social media, marketing platforms, and customer-facing communications.
- Complete required training associated with the job function.
- Perform other related duties as assigned.
Benefits
- Competitive health, dental, and vision coverage with HSA match.
- 401(k) with employer match.
- Employee Stock Purchase Plan.
- Generous paid time off.
- Paid holidays.
- Paid parental leave.
- Tuition reimbursement.
- Performance-based bonuses.
- Well-being benefits.
- Banking perks.
- Discretionary short-term incentives, such as bonuses, incentives, and/or commission.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
