Reach Specialist

Red Bull•Denver, CO

1d•$41,600 - $62,400

About The Position

The Reach Specialist executes programs that drive sales in key retail and impulse accounts, secures Red Bull distribution in new accounts across all channels, tracks and measures KPI execution, and coordinates with local distribution partners to ensure effective execution. The role owns new-account leads delivered to RBDC.com, supports key-account expansion projects, and sells additional points of distribution to improve Red Bull’s in-store presence. The specialist is expected to bring energy and a can-do attitude to the role. The position includes planning and carrying out outbound reach projects, communicating priorities with distribution partner field personnel, resolving account issues, maintaining call records, and using RBDC sales tools to communicate execution activities to Account Sales Managers. The specialist also plans seasonal trade blitzes, supports resale projects, presents the REACH program to stakeholders, and handles new-account leads from research and outreach through follow-up with field partners. The Reach Specialist supports key-account expansion, cold-calls locations that do not sell Red Bull, uses account research and available data to identify opportunities, and develops plans to execute and track daily account calls. The role requires knowledge of Red Bull products and programs, evaluation and communication of product launches and pricing programs, and building and maintaining relationships with customers, field representatives, internal teams, and distribution partners. The specialist collaborates across teams, follows up on outstanding new-account requests, and serves as a trusted advisor to key customers.

Requirements

More than 3 years of outstanding sales experience and a track record in the consumer goods industry; beverage experience is preferred.
Ability to work independently, take responsibility, and stay organized.
Strong communication and motivational skills.
Excellent negotiation and influencing skills, including the ability to overcome objections.
Excellent written and verbal communication and active listening skills.
Good mathematical skills.
Ability to develop and maintain relationships with customer contacts.
Exceptional time-management skills.
General computer skills and familiarity with administrative software, Windows, Word, PowerPoint, and Excel.
A hands-on approach to personal development.
Regular ability to use hands and fingers to handle or feel, reach with hands and arms, and talk or hear; frequent walking and sitting; and visual abilities including close, distance, and peripheral vision, depth perception, and focus adjustment.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Bachelor’s degree preferred.
Distributor and supplier experience preferred.
Prior sales experience; inside sales experience is a plus.
Strong track record of sales success.
Knowledge of the beverage market.
Thorough understanding of the direct store delivery (DSD) business.
Additional language skills are a plus.

Responsibilities

Complete assigned outbound Reach Projects, follow provided scripts, make all assigned calls, and maintain a positive, results-focused attitude.
Communicate consistently with distribution partner field personnel to align on daily, weekly, and monthly priorities.
Sell additional points of distribution and displays to improve Red Bull’s in-store presence.
Resolve problems, maintain accurate call records, and follow up as needed.
Use RBDC sales tools and clearly communicate execution activities to Account Sales Managers.
Plan, build, and lead seasonal trade blitzes to capture peak-volume opportunities.
Support monthly resale projects and complete resale forms to reactivate customers.
Present the REACH program to key stakeholders to identify new opportunities.
Handle new-account leads from RBDC.com, research accounts, sell in coolers, explain the VIP program, and follow through with field partners.
Support key-account expansion projects.
Cold-call locations that do not sell Red Bull and validate account opportunities using relevant questions and research.
Use Power Selling techniques and product and programming knowledge to achieve sales targets.
Plan daily account calls, track results, and identify targets for subsequent calls.
Evaluate and communicate Red Bull activities, including new launches and VIP pricing programs.
Build and protect the Red Bull brand.
Maintain and grow relationships with customers and field representatives.
Align with key stakeholders, including KAMs, through communication, feedback, and coordination.
Collaborate with RBDC distribution teams to develop and execute programs.
Follow up with Office Administrators on new-account requests and contact prospective customers to resolve outstanding tickets.
Leverage available data to develop insights that support the sales story.
Act as a trusted advisor to key customers, including Club Channel customers.
Communicate regularly and work cross-functionally with the internal team and distribution partners.