Reach Specialist

Red Bull•Denver, CO

1d•$41,600 - $62,400

About The Position

The Reach Specialist executes programs that drive sales in key retail and impulse accounts, secures Red Bull distribution in new accounts across all channels, tracks and measures KPI execution, and coordinates with local distribution partners to ensure effective execution. The role owns new-account leads delivered through RBDC.com, supports key-account expansion projects, and sells additional points of distribution to improve Red Bull’s in-store presence. The position calls for an energetic, positive, and proactive approach, along with regular coordination with internal teams and distribution partners. The specialist plans and carries out outbound projects, seasonal trade blitzes, and daily account calls; facilitates new-account requests and follows through with field partners and prospective customers; supports key-account projects; and uses sales tools, data, and product knowledge to meet targets and communicate execution clearly. The role also builds and maintains customer and field relationships, advises key customers, collaborates with distribution teams, and presents the REACH program and new opportunities to stakeholders. The position is open to U.S. citizens, permanent residents, and individuals authorized to work in the United States on a valid visa. The stated base salary range is $41,600 to $62,400, plus cash incentives; actual offers may vary based on work experience, and the range may change.

Requirements

More than 3 years of outstanding sales experience and a track record in the consumer goods industry; beverage experience is preferred. Distributor and supplier experience is preferred.
Ability to work independently and responsibly, and to stay organized.
Strong communication and motivation skills.
Excellent negotiation and influencing skills, including the ability to overcome objections.
Excellent written and verbal communication and active listening skills.
Good mathematical skills.
Ability to develop and maintain relationships with customer contacts.
Exceptional time-management skills.
Overall computer skills and familiarity with administrative software and Windows, Word, PowerPoint, and Excel.
A hands-on approach to personal development.
Regular ability to use hands and fingers to handle or feel, reach with hands and arms, and talk or hear.
Frequent walking and sitting.
Vision abilities including close, distance, and peripheral vision, depth perception, and the ability to adjust focus.

Nice To Haves

Bachelor’s degree preferred.
Prior sales experience; inside sales experience is a plus.
Strong track record of sales success.
Knowledge of the beverage market.
Thorough understanding of the direct store delivery (DSD) business.
Additional language skills are a plus.

Responsibilities

Complete assigned outbound Reach Projects by following provided scripts, completing all assigned calls, and maintaining a positive, results-focused attitude.
Communicate consistently with distribution partner field personnel to align on daily, weekly, and monthly priorities.
Sell additional points of distribution and displays to improve Red Bull’s in-store presence.
Resolve problems, maintain accurate call records, and follow up as needed.
Use RBDC sales tools and clearly communicate execution activities to Account Sales Managers.
Plan, build, and lead seasonal trade blitzes to capture peak-volume opportunities.
Support monthly resale projects and complete forms to reactivate customers, as assigned.
Present the REACH program to key stakeholders to identify new opportunities.
Handle leads from the RBDC.com site, research prospective accounts, sell in coolers, explain the VIP program, and follow through with field partners.
Support key-account expansion projects, including projects involving F45, Ace, non-buy lists, Vegas digital menus, vape/CBD, and golf courses.
Call locations provided by RBNA that do not sell Red Bull, including cold calling and tracking activity against monthly KPIs.
Validate account opportunities by asking relevant questions and researching account details.
Use Power Selling expertise to advance the sales process and achieve targets.
Develop plans for daily account calls, track results, and identify targets for subsequent calls.
Evaluate and communicate Red Bull activities, including new launches and VIP pricing programs.
Build and protect the Red Bull brand and maintain and grow relationships with customers and field representatives.
Align and communicate with key stakeholders, including KAMs, and provide feedback.
Collaborate with RBDC distribution teams to develop and execute programs.
Follow up on new-account requests with Office Administrators and call prospective customers to resolve outstanding tickets.
Use available data to develop insights that support the selling story.
Act as a trusted advisor to key market customers, including club-channel customers.
Work regularly and cross-functionally with internal teams and the distribution partner.
Perform other duties as assigned.