Rare Blood Disorders/Rare Hematology Thought Leader Liaison

Sanofi • Richmond, VA

1d • Remote

About The Position

Sanofi’s Rare Blood Disorders/Rare Hematology Thought Leader Liaison (TLL) is a remote, field-based commercial role covering the Mid-Atlantic region. The position engages healthcare professionals (HCPs) and key opinion leaders (KOLs) to inform market development across the rare hematology portfolio, primarily Systemic Mastocytosis (SM) and Immune Thrombocytopenia (ITP). The TLL builds educational platforms, generates customer insights, and informs local and national brand strategies while supporting commercial success and complying with approved standard operating procedures and commercial, legal, and regulatory guidelines. The role reports to the Director, Thought Leader Liaisons and involves 60–80% travel.

The TLL works with field professionals—including Regional Business Directors, Area Business Managers, and Medical Science Liaisons—and home-office colleagues in Marketing, Medical Affairs, Operations, and Market Access. The position develops KOL relationships, fosters multidisciplinary connections among specialists who treat SM and ITP, supports centers of excellence and regional market development, and serves as a strategic partner to commercial and medical teams.

The role also gathers and analyzes market and competitive insights, supports regional and national advisory boards and congress activities, and assists with speaker bureau operations, including speaker identification, training, coaching, logistics, and program execution. The TLL maintains clinical competence across SM, ITP, and aTTP and represents the perspectives of hematology/oncology and allergy/immunology KOLs within the organization.

Requirements

• Bachelor’s degree.
• At least 5 years of work experience in one or more of field sales, product marketing, or medical/clinical work in the pharmaceutical or biotech industry.
• Prior experience interacting with KOLs.
• Ability to travel to meetings, trainings, and programs as necessary; expected travel is 60–80%.
• Valid driver’s license.
• Must reside within the assigned territory or within a reasonable distance as determined by leadership.
• Strong communication, organization, and project management skills.
• Ability to work effectively in a dynamic, fast-paced, highly collaborative environment and lead without formal authority.
• Strong interpersonal, communication, and presentation skills; confidence engaging with top KOLs and other HCPs.
• Expertise in creating and executing customer account plans.
• Analytical and problem-solving skills, including identifying and acting on creative solutions.
• Ability to establish credibility, connect information, and align stakeholders to support adoption of new products, methods, and technologies.
• Flexibility to plan and adapt to changing market conditions.
• Patient focus, urgency, commitment to high performance and results, integrity, and a strong work ethic.
• All TLL interactions must be on-label and consistent with commercial compliance, legal, and regulatory guidelines.

Nice To Haves

• Experience in rare diseases and/or hematology.
• Allergy/immunology and/or hematology-oncology background.
• Experience in marketing or leading marketing projects.
• Academic center focus and KOL development experience.
• Experience working within or building multidisciplinary treatment teams.
• Cross-functional commercial background, such as marketing or sales leadership.
• Master’s degree in a related field.
• Launch experience, including demonstrated success across multiple drug launches in applicable specialty markets.
• Previous experience as a Thought Leader Liaison.
• KOL and/or speaker management experience.
• Project management and vendor management experience.
• Understanding of oral targeted therapies with a requisite diagnostic component and ability to navigate complex market access environments.

Responsibilities

• Coordinate function-specific activities with cross-functional colleagues in alignment with business and customer needs.
• Identify, profile, and maintain long-term partnerships with KOLs and emerging leaders in hematology and allergy/immunology, including identifying SM champions in the region.
• Conduct on-label conversations with KOLs to gather insights on disease diagnosis and treatment, therapeutic options, and product positioning across SM and ITP.
• Execute strategic, on-label HCP programming based on brand needs and provide a customer-centric, needs-based approach to targeted KOLs.
• Serve as a single point of contact for resolving commercial KOL issues.
• Plan and execute KOL engagements and executive encounters at conferences, field visits, and other venues.
• Share KOL insights with organizational stakeholders and cross-functional partners to inform brand strategy.
• Lead long-term market development in assigned regions, focusing on high-potential SM and ITP centers and customers.
• Develop and execute regional KOL engagement plans and foster connections among multidisciplinary specialists who treat and manage SM and ITP patients.
• Monitor regional market dynamics, including KOLs, institutional accounts, and multidisciplinary teams, and align market development strategies with sales leadership and commercial field teams.
• Develop and execute regional marketing initiatives, such as insight discovery, advisory boards, and roundtables.
• Support regional congress planning and execution, including KOL insight-gathering engagements at priority hematology/oncology and allergy/immunology conferences.
• Meet with assigned centers and customers to solicit feedback and adjust strategies.
• Maintain clinical competence across SM, ITP, and aTTP.
• Capture, analyze, and share customer insights aligned with brand priorities across SM and ITP.
• Obtain targeted KOL feedback on brand-related strategies and materials, ensuring materials and programs are approved by legal, compliance, and regulatory teams.
• Capture and analyze competitive intelligence to help shape strategy and activities.
• Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards with HQ Marketing.
• Identify, align, and recruit appropriate HCP/KOL consultants for marketing needs and project KPIs.
• Collaborate across functions to inform account strategy through treatment-pathway discovery and insight generation.
• Assist with speaker bureau management, including identifying and training or coaching promotional speakers using approved materials.
• Assist with speaker contracting when requested, including annual budget plans, recommendations, and nominations.
• Coordinate and deliver speaker training to ensure speakers are competent, compliant, and current on new information.
• Attend HCP speaker programs to observe, coach, and remediate speakers as needed.
• Assist with creating new content and updating or renewing existing content.
• Manage high-volume speaker logistics and scheduling as a single point of contact, coordinating cross-functionally to streamline communication.
• Lead planning, execution, and follow-through of TLL-owned programs.

Benefits

• At least 14 weeks’ gender-neutral parental leave.
• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• Rewards package recognizing employee contributions.
• Employee benefit programs; additional benefits information is available through the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level