Publisher Business Development Manager - Spot Commerce Media
About The Position
As Publisher Business Development Manager, you will own the commercial relationship across impact.com's publisher book - evangelizing Spot's monetization and partnership technology, shaping new supply opportunities end-to-end, and coaching publishers on how to implement Spot and maximize performance. You'll be the commercial lead, backed by a dedicated publisher team on implementation, technology and commercial support, and partnered with our demand side to ensure the right brands and campaigns land on your publishers. You'll drive publishers from first interest all the way through live implementation, and you'll be measured on the impressions and GTV growth you generate. This is a role for someone ready to take a step up - to take genuine ownership and accountability for a product rollout, bring their own point of view, and move fast.
Requirements
- Publisher-side experience - you understand the commercial pressures publishers face, ideally from working at a publisher or in a network / SSP role selling ad technology into publishers and supply.
- The drive to convert warm leads - you'll be handed relationships across the impact.com ecosystem, but they still need to be sold. This is educating publishers on a new proposition, building conviction and working the deal through to live supply - not shooting fish in a barrel.
- Comprehensive technical grounding - eCPM, CPA, yield, fill rate, ad requests, impressions, viewability, RTB, API-based integrations and tag implementation.
- Proven commercial results and experience managing a book of business you can speak to.
- Strong analytical ability - draw down and aggregate your own reports, synthesize data into a point of view, and hold your own in technical conversations with publisher development teams.
- Exceptional communication and presentation skills - build and deliver your own decks and commercial forecasts (yield, revenue, impressions, CTR) and pitch confidently to large publisher groups.
- A self-starter mindset - organized, self-directed, comfortable thinking on your feet, and energized by a fast-moving, high-accountability environment.
Responsibilities
- Own Spot publisher adoption - take warm leads from across the impact.com book and sell them: educate publishers on a new proposition, build conviction, and carry each deal from pitch to launch. This spans large publisher groups (opportunities in the billions of impressions) and the smaller, equally important publishers (hundreds of thousands to millions).
- Shape new opportunities proactively - build your own mocks of ad units and flows, model yield and commercial forecasts by page position, publisher type and article type, and tailor the Spot proposition to each partner.
- Speak the technical language - understand how ad tags and implementation work, including publisher tags, third-party ad-tag placements, JSON creative responses and API-based integrations (and how Spot's CPC model differs from RTB / programmatic).
- Coach publishers on viewability, ad load, frequency, share of voice, placement, format and UX - and on what "good" performance actually looks like.
- Advise on design and placement - review publisher ad-unit designs and recommend placement and format that maximize yield while keeping units native.
- Work cross-functionally with impact.com's broader publisher development, product and engineering teams to push deals through implementation.
- Help expand Spot into other English-speaking markets (UK, Canada, Australia) as the role grows.
Benefits
- Medical, Dental, and Vision insurance
- Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
- Flexible spending accounts
- 401(k)
- Responsible PTO policy
- Mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage.
- Monthly gym reimbursement policy
- Restricted Stock Units (RSUs)
- Free Coursera subscription
- PXA courses
- 26 weeks of fully paid leave for the primary caregiver
- 13 weeks fully paid leave for the secondary caregiver
- Technology stipend to help you set up your home office
- Monthly allowance to cover your internet expenses
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
