Marcus by Goldman Sachs, Public Website Marketing Strategy, Vice President - New York

Goldman Sachs•New York, NY

75d•$115,000 - $270,000•Onsite

About The Position

The Marcus Marketing team is seeking a strategic and data-driven Vice President to lead the Marcus Open Site strategy and digital experience function. This leader will define and execute the vision, roadmap, and governance model for Marcus's public digital experience, driving customer acquisition, conversion optimization, site modernization, and marketing technology innovation. The Vice President will partner across Marketing, Product, Engineering, Analytics, Risk, Legal, and Compliance to deliver customer-centric experiences, scalable digital capabilities, and measurable business outcomes while ensuring regulatory excellence.

Requirements

7+ years of experience in digital marketing, website strategy, digital product management, marketing technology, customer experience, or related disciplines.
Proven experience leading strategy and optimization for large-scale customer-facing digital platforms.
Demonstrated ability to influence and partner effectively across Marketing, Product, Engineering, Analytics, Risk, Legal, Compliance, and Design organizations.
Strong understanding of digital analytics, experimentation, conversion optimization, customer journey analysis, and performance measurement.
Experience defining business requirements and translating customer and business needs into scalable digital solutions.
Experience managing complex, cross-functional initiatives involving multiple stakeholders and technology platforms.
Strong analytical and problem-solving skills with a track record of using data to drive strategic decisions and measurable business outcomes.
Experience operating within governance, risk, compliance, or regulatory frameworks.
Exceptional written, verbal, and executive-level communication skills.
Bachelor's degree required.

Nice To Haves

Experience within financial services, fintech, or other highly regulated industries.
Experience owning or leading public-facing websites, digital experiences, or acquisition-focused digital channels.
Experience partnering closely with Product and Engineering organizations on roadmap development, prioritization, and platform modernization efforts.
Familiarity with digital analytics, experimentation, personalization, content management, and customer experience platforms.
Experience leading digital transformation, migration, or modernization programs.
Strong understanding of SEO, content strategy, and emerging search technologies.
Experience evaluating and implementing marketing technology solutions and digital capabilities.
Experience leading teams and developing talent within a matrixed organization.

Responsibilities

Own the Marcus Open Site roadmap, prioritization, and enhancement strategy
Work with Marketing channel owners to deliver cohesive end-to-end digital experiences for customers
Maintain close partnership with Legal, Compliance, Privacy and Risk teams to ensure site activities meet regulatory requirements
Align business stakeholders on priorities, risks, and strategic direction of site
Maintain site roadmap, push engineering for site enhancements
Drive SEO/GEO initiatives
Oversee website team and manage relationship with content team
Serve as Marketing's primary partner to Product and Engineering teams on site capabilities, platform investments, and digital enhancements
Influence prioritization of engineering roadmaps to deliver customer value and marketing objectives
Translate business requirements into open site solutions and customer facing enhancements
Drive execution of modernization initiatives and platform improvements
Drive A/B testing strategy and prioritization
Partner with Analytics teams to develop measurement frameworks, incrementality methodologies, attribution models, and customer journey insights
Use behavioral, campaign, and site performance data to influence product and marketing decisions
Lead evaluation of analytics platform strategy and future-state measurement capabilities
Represent Marketing and open site experience workstreams in large-scale transformation programs
Develop migration strategies, customer journey requirements, communication plans, and stakeholder alignment across business and technology teams
Manage dependencies, risks, governance reviews, and executive communications