Public Sector Marketing Manager

NinjaOne

1d•Hybrid

About The Position

NinjaOne is seeking a highly skilled and motivated Public Sector Marketing Manager to drive growth in the public sector market, focusing on Federal sectors. This role involves developing and executing high-impact campaigns to increase awareness, generate demand, and position NinjaOne's solutions. A key responsibility will be building and activating channel and partner programs, collaborating with resellers, distributors, and strategic partners to expand reach and accelerate pipeline. The position requires working closely with cross-functional partners, channel teams, and the broader partner ecosystem to shape NinjaOne's public sector strategy. The ideal candidate is dynamic, results-driven, with a deep understanding of the public sector and experience marketing through channel partners.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
5+ years of experience in marketing, with a proven track record in public sector markets (specifically Federal), including experience marketing through channel partners and resellers.
Demonstrated expertise in developing and executing integrated marketing strategies across digital, content, email, face-to-face, and partner-led channels.
Strong understanding of public sector dynamics and the channel ecosystem, with the ability to identify growth opportunities and drive results through both direct and partner-led motions.
Proven ability to build and maintain relationships with internal teams (sales, marketing, channel) and external stakeholders (channel partners, resellers, distributors, vendors, associations).
Experience designing and managing partner marketing programs, including co-marketing campaigns, MDF allocation, and partner enablement initiatives.
Highly analytical, with a strong ability to measure and optimize campaign performance across direct and channel-sourced pipeline, and translate data into actionable insights.
Experience managing significant marketing budgets, including partner and channel marketing funds, ensuring effective allocation of resources to meet objectives and drive ROI.
Proven experience representing a company at industry events and generating qualified leads through effective networking, brand exposure, and partner engagement.
Strong communication and collaboration skills, with the ability to lead cross-functional initiatives that drive alignment across sales, channel, and marketing teams.
Alignment with company values: Curiosity, Integrity, Kindness, Humility, & Builders.

Responsibilities

Develop and execute strategic marketing plans to drive growth in the public sector (Federal, State & Local Government, K12-Higher Education) by leveraging a mix of face-to-face, digital, email, content, and targeted campaigns — including channel and partner-led motions.
Identify and capitalize on trends and opportunities within the public sector to accelerate market penetration and demand generation, with a focus on scaling through channel and partner ecosystems.
Lead cross-functional teams and third-party agencies to create targeted messaging, content, and positioning that resonates with public sector stakeholders, channel partners, and resellers.
Build and nurture relationships with key internal stakeholders (sales, sales ops, marketing, channel teams) and external partners (resellers, distributors, vendors, associations) to ensure strategic alignment and campaign success.
Design and execute partner marketing programs — including MDF-funded campaigns, co-marketing initiatives, and enablement resources — to drive pipeline through the channel.
Analyze campaign performance across direct and channel-sourced pipeline, providing actionable insights to optimize future marketing efforts and increase ROI.
Develop and manage budgets for marketing campaigns, including partner and channel marketing funds, ensuring resources are allocated effectively and efficiently.
Represent NinjaOne at industry events and conferences, with 25%+ travel required, to enhance brand presence, generate leads, and strengthen partner relationships.
Work closely with sales teams and channel partners to ensure alignment and support the achievement of revenue targets.
Collaborate with extended marketing and channel teams to leverage best practices and optimize resources for the public sector market.
Provide regular updates and reports to senior management, highlighting marketing initiatives, channel contribution, and results.
Uphold brand consistency by adhering to company branding and messaging guidelines across all marketing materials, including partner-facing content.
Other duties as needed.