Public Relations Specialist

Loma Linda University Health • Loma Linda, CA

1d • Onsite

About The Position

The Public Relations Specialist provides project support for healthcare and university client programs and is responsible for the development and dissemination of news stories, press releases and photography. Maintains a list of media spokesperson contacts and assists with media interviews. Takes proactive and reactive measures to engage with media in an effort to support brand identity and awareness through public relations campaigns, projects and initiatives. Assists in crisis communication and supports the Public Information Officer in times of crisis. Will be required to work outside of regularly scheduled work hours, 24/7 on call is required for press calls. This schedule will alternate among staff. Performs other duties as needed.

Requirements

• Bachelor's Degree in communications, journalism, marketing, public relations or related field, or equivalent experience.
• Two years of experience in public relations and/or agency environment.
• Experience in copywriting.
• Social media skills.
• Media relations experience.
• Basic knowledge of DSLR cameras.
• Basic knowledge of still and video photography and editing skills (Adobe Suite).
• Ability to persuade, convince and bring about a change in attitude of the press toward LLUH in times of crisis.
• Ability to spot compelling story angles.
• Ability to read, write legibly.
• Ability to speak English with professional quality.
• Ability to use computer, printer, and software programs necessary to the position (e.g., Microsoft Teams, Outlook, Word, Smartsheet, etc.).
• Ability to operate/troubleshoot basic office equipment.
• Ability to relate and communicate positively, effectively, and professionally with others.
• Ability to work calmly and respond courteously when under pressure, including during press and media interaction.
• Ability to collaborate and accept direction.
• Ability to communicate effectively in English in person, in writing, and on the telephone.
• Ability to think critically.
• Ability to manage assignments effectively.
• Ability to organize and prioritize workload to meet deadlines.
• Ability to problem solve.
• Ability to recall information with accuracy.
• Ability to pay close attention to detail.
• Ability to work independently with minimal supervision.
• Ability to distinguish colors as necessary.
• Ability to hear sufficiently for general conversation in person and on the telephone, and identify and distinguish various sounds associated with the workplace.
• Ability to see adequately to read computer screens, and written documents necessary to the position.

Responsibilities

• Development and dissemination of news stories, press releases and photography.
• Maintain a list of media spokesperson contacts and assist with media interviews.
• Engage with media through proactive and reactive measures to support brand identity and awareness.
• Assist in crisis communication and support the Public Information Officer during crises.
• Work outside of regularly scheduled work hours, with 24/7 on-call duty for press calls.
• Perform other duties as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees