Public Relations Specialist

Loma Linda • Loma Linda, CA

5h • Onsite

About The Position

The Public Relations Specialist provides project support for healthcare and university client programs and is responsible for the development and dissemination of news stories, press releases and photography. Maintains a list of media spokesperson contacts and assists with media interviews. Takes proactive and reactive measures to engage with media in an effort to support brand identity and awareness through public relations campaigns, projects and initiatives. Assists in crisis communication and supports the Public Information Officer in times of crisis. Will be required to work outside of regularly scheduled work hours, 24/7 on call is required for press calls. This schedule will alternate among staff. Performs other duties as needed.

Requirements

• Bachelor's Degree in communications, journalism, marketing, public relations or related field required.
• Two years of experience required in public relations and/or agency environment.
• Experience in copywriting.
• Experience in social media skills.
• Experience in media relations.
• Basic knowledge of DSLR cameras.
• Basic knowledge of still and video photography and editing skills (Adobe Suite).
• Able to persuade, convince and bring about a change in attitude of the press toward LLUH in times of crisis.
• Able to spot compelling story angles.
• Able to read, write legibly.
• Able to speak in English with professional quality.
• Able to use computer, printer, and software programs necessary to the position (e.g., Microsoft Teams, Outlook, Word, Smartsheet, etc.).
• Able to operate/troubleshoot basic office equipment required for the position.
• Able to relate and communicate positively, effectively, and professionally with others.
• Able to work calmly and respond courteously when under pressure, including during press and media interaction.
• Able to collaborate and accept direction.
• Able to communicate effectively in English in person, in writing, and on the telephone.
• Able to think critically.
• Able to manage assignments effectively.
• Able to organize and prioritize workload to meet deadlines.
• Able to problem solve.
• Able to recall information with accuracy.
• Able to pay close attention to detail.
• Able to work independently with minimal supervision.
• Able to distinguish colors as necessary.
• Able to hear sufficiently for general conversation in person and on the telephone, and identify and distinguish various sounds associated with the workplace.
• Able to see adequately to read computer screens, and written documents necessary to the position.

Nice To Haves

• Experience may be considered in lieu of Degree.

Responsibilities

• Development and dissemination of news stories, press releases and photography.
• Maintain a list of media spokesperson contacts.
• Assist with media interviews.
• Engage with media to support brand identity and awareness through public relations campaigns, projects and initiatives.
• Assist in crisis communication.
• Support the Public Information Officer in times of crisis.
• Work outside of regularly scheduled work hours, with 24/7 on-call duty for press calls.
• Perform other duties as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees