Public Relations Specialist

Expedia • West Hollywood, CA

20h

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Public Relations Specialist We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Looking to join a dynamic team of communications professionals? If you are hungry to drive best-in-class storytelling for one of the most loved consumer travel brands in the world, this is the job for you. As a Public Relations Specialist for Expedia in the U.S., you will be tasked with supporting creative, highly engaging PR activities that resonate strongly with travelers and top tier consumer media. You will work closely with stakeholders within the company to protect and promote the Expedia brand narrative in the U.S. and build brand love among target audiences. In this role, you will have an understanding of the consumer and travel media landscape. You will have a keen eye for developing stories and initiatives which will break through the noise and cement Expedia as the world’s most-loved travel brand. You’ll be based in Los Angeles or Austin, reporting to the Director of Global PR for Expedia (based in Austin, Texas) and work closely with the Global Communications and Marketing teams.

Requirements

• 1-3 years of experience in PR, media relations or a communications role in a consumer agency and/or in-house environment
• You are action-driven and like to get things done, can analyze and use insights to inform decisions, provide clarity back to the business and take ownership of outcomes
• Ability to manage changing requirements as well as having outstanding project management and organizational skills
• Excellent written and verbal communication skills
• Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for Expedia
• Experience in media relations possessing excellent understanding of media landscape, and key consumer media contacts across print, online and broadcast media outlets.
• Strong teambuilding and interpersonal skills – including the ability to represent Expedia Group at the highest levels internally and externally
• Ability to think creatively and adapt quickly to match the travel landscape
• Able to handle fast-paced environments, with quick-turn timelines

Nice To Haves

• Consumer product and/or travel industry experience preferred

Responsibilities

• Working with global PR colleagues, develop consumer story angles and PR initiatives that will result in standout coverage for Expedia in the U.S., including campaign ideation, project management and development of press materials
• Support integrated communications plans, working across marketing, social media, creative and B2B teams to align PR efforts with broader business objectives
• Work closely with the U.S. Media Relations team on activities across earned channels within PR’s remit, including responding to incoming press inquiries, planning and execution of press trips and media events and maintaining PR editorial/activity calendars for Expedia U.S.
• Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling, using and analyzing data and insights to inform storytelling and support business initiatives
• Draft press releases for Expedia’s consumer PR initiatives, including brand campaign launches, global communications tentpole campaigns, seasonal outlooks and product launches
• Develop talking points for press interviews for brand spokespeople
• Responsible for monitoring industry and competitor media coverage, staying up to date with travel trends and making recommendations to keep Expedia top-of-mind
• Opportunity to manage global tentpole PR campaigns, including liaising with PR colleagues in different countries, managing deadlines, creating global templates and processes and coordinating regular team communications
• Manage coverage reports, drafting status updates and providing business event progress and reports as they occur

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent ( IATAN ) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed