Public Relations Manager

Bass Pro Shops•Ridgedale, MO

1d•Onsite

About The Position

The Public Relations Manager leads media communications and photo resource development for Bass Pro Shops’ Hospitality division, coordinating company programs that generate positive media exposure for products, services, and events under the direction of the Director of Marketing. On-camera experience and polish are core competencies. The role manages media relationships, public relations firms, photography, content and brand communications across multiple channels, and supports media, VIP, and special events. This is not a remote opportunity. Occasional travel is required, including occasional travel to Memphis, Tennessee for broadcast, social media, and video opportunities. The position may require availability during days, nights, and weekends for events.

Requirements

Bachelor’s degree required.
Highly skilled in Microsoft Office.
Deep understanding of traditional and digital media channels and how they operate to secure coverage and manage information flow.
Ability to handle difficult situations calmly and efficiently to protect the company’s public reputation.
Awareness of current industry trends and the role of public relations within them.
Proficiency in social media platforms, online reputation management, and digital tactics.
Knowledge of marketing principles and how public relations fits into overall strategy.
Excellent written, verbal, and public speaking skills.
Ability to develop innovative strategies and solve problems effectively.
Strong interpersonal skills to build and maintain relationships with internal teams, media, and the public.
Skill in storytelling and creating engaging narratives.
Ability to manage projects effectively and handle multiple campaigns and deadlines with strong organization and project management skills.
Ability to adapt to changing situations and work well under pressure.
Ability to track and analyze media coverage and campaign performance.
Strong research abilities to support strategic planning and stay informed.

Nice To Haves

2–4 years of public relations experience preferred.
On-camera experience and on-camera polish are core competencies.

Responsibilities

Build relationships with writers, editors, and media members; identify their needs and inform them about offerings and press opportunities.
Respond to media requests with media kits, press releases, video files, and electronic images; prioritize opportunities and respond or seek assistance as appropriate.
Coordinate with social media and web content teams to align communications.
Follow up with media outlets to confirm receipt of materials and seek coverage or event attendance.
Select offerings to feature at media events, in media kits, and at trade shows.
Write and edit press releases and prepare targeted media lists by outlet, region, and coverage area.
Coordinate with departments to obtain, organize, and store photography for the Big Cedar inventory.
Assemble media kits and coordinate bulk mailings.
Use cloud-based operating systems to store and organize information and share it with media.
Arrange participation in writers’ groups and conferences and plan related events.
Assist in organizing and hosting media, VIPs, groups, and special events; be available days, nights, and weekends as needed.
Maintain media contact databases and organize email groups by region and writing specialty.
Track press coverage for Big Cedar, Big Cypress Lodge, and Big Cedar Golf, and share relevant coverage with the larger team.
Monitor and track expenses and obtain bids and price quotes for projects.
Manage brand and content across channels, including websites, social media, eblasts, and Big Cedar collateral.
Manage relationships with the national PR firm and National Golf PR firm through regular meetings.
Manage PR firms’ productivity and accountability, including media coverage, PR files, documentation, pitches, and media visits.
Originate and manage photography for Big Cedar and related hospitality properties, and distribute it for print media and website graphics.
Prepare and distribute public responses during crisis situations after obtaining necessary approvals.
Perform other duties within the scope of the position as assigned.

Benefits

Discounts on retail merchandise, restaurants, resorts, and conservation attractions
Medical benefits
Dental benefits
Vision benefits
Health Savings Account
Flexible Spending Account
Voluntary benefits
401(k) retirement savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund