Public Relations Manager (Account Executive)

Eberly & Collard Public Relations • Atlanta, GA

1d • Onsite

About The Position

Eberly & Collard Public Relations is hiring a mid-level Public Relations Manager for its Atlanta office. This role is suited to an entrepreneurial, self-starting communications professional with strong writing and account-leadership skills who can own day-to-day client communications and deliver integrated public relations programs across earned, owned, and paid channels. The manager will lead client accounts and communications, oversee earned media and content work, coordinate campaign planning and reporting, and support integrated marketing programs. The position also involves mentoring junior staff and interns as needed, supporting agency operations and new business development, and contributing to the agency’s growth. The firm emphasizes collaboration, inclusion, and transparency.

Requirements

• At least 2–4 years of post-college work experience in public relations, communications, marketing, or a similar agency environment.
• A four-year BA or BS degree in Public Relations, Marketing, Communications, or a very similar field.
• Strong writing skills and the ability to lead client accounts and manage day-to-day client communications.
• Solid knowledge of Associated Press writing guidelines.
• Internships count toward the experience requirement only if completed after college graduation and the dates are verifiable.

Responsibilities

• Manage assigned client accounts and ensure integrated program plans are executed on time and to a high standard; lead client communications, document activity, and report progress consistently.
• Lead earned media strategy and execution, including media list development, pitching, follow-up, interview coordination, and relationship building with relevant media professionals.
• Develop and oversee accurate written materials, including press releases, media materials, byline articles, pitches, thought-leadership content, social copy, and client correspondence.
• Plan integrated content and campaign calendars across earned, owned, and paid channels, coordinating with digital and social teams on messaging, timing, and performance goals.
• Conduct market and media research, including editorial calendar review, competitor intelligence, and trend monitoring, and apply findings to campaigns.
• Coordinate select paid and sponsored opportunities, including timelines, asset delivery, copy coordination, submission requirements, documentation, and reporting.
• Identify backlink and brand-mention opportunities and collaborate on content optimization for search and emerging answer experiences (GEO/AEO).
• Support event- and tradeshow-driven initiatives through press planning, media appointments, press room needs, post-event follow-up, and content capture and repurposing.
• Coordinate influencer and creator initiatives with account and digital teams, including identification, outreach support, briefing, timeline management, and results reporting.
• Brief and oversee creative and design deliverables, including graphics, video, presentations, and other assets, ensuring quality, accuracy, brand alignment, and coordination of production timelines.
• Own coverage tracking and reporting, including recaps, qualitative highlights, and measurable outcomes such as placements, impressions, share of voice, referral traffic, and lead indicators where applicable.
• Supervise and mentor junior team members and interns as needed, providing guidance, quality control, and training.
• Assist agency owners and senior team members with improving client account-management practices and contributing to agency growth.
• Support new business development through audits, meeting preparation, presentations, and scope or proposal development as needed.
• Demonstrate positive values and actions aligned with the agency’s mission and day-to-day activities.

Benefits

• Generous paid time off and paid holidays.
• Health, dental, and vision plans.
• Retirement plans.
• Bonus Employee Incentive program.
• ECPR Give Back Program.
• Paid parking.
• Summer Fridays program.
• Discounted gym membership.
• Professional development and mentorship programs offered by senior team members.
• Celebrations of individual and agency milestones.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level