Public Relations Account Executive

Development Counsellors International•New York, NY

3d•$53,000 - $65,000•Hybrid

About The Position

Development Counsellors International (DCI), a place marketing agency, is seeking a Public Relations Account Executive to join its economic development public relations team. The role focuses on identifying news in client communities and nationally, developing story ideas, finding new media channels, supporting media outreach, and reporting results. No economics or economic development background is required; DCI provides training. The Account Executive serves as the client service team’s expert on local and national news for 4–5 clients. Success includes consistently proposing timely pitch ideas, helping senior publicists build strong reporter lists, clipping and reporting media results with minimal supervision, suggesting next steps for pitches and projects, and beginning to build relationships with reporters. The role calls for initiative, creativity, strong organization, and a positive, solutions-oriented approach while balancing multiple clients and deadlines. The position is hybrid, with two days in the office. Applicants must be U.S. citizens or have the necessary approvals to live and work in the United States; DCI does not provide sponsorship. The base salary is $53,000–$65,000 plus bonuses.

Requirements

At least 2 years of public relations and media relations experience.
Passion for reading, watching, and/or listening to the news daily.
Strong desire to work with reporters and build meaningful media relationships.
Strong, creative writing skills, including AP style, and ability to identify a story angle.
Strong project management skills, including organization and initiative, and ability to work at a high pace, balance multiple clients, meet tight deadlines, and delegate tasks.
Excellent interpersonal skills when working with teammates, clients, and reporters.
Highly motivated team player with a drive to hit goals and a solutions-oriented mindset.
Working knowledge of Microsoft 365, Muck Rack, Wrike, or similar platforms, or ability to take initiative and learn new programs quickly.
Must be a U.S. citizen or have all necessary approvals to live and work in the U.S.

Nice To Haves

Agency experience.
A BA or BS in Public Relations, Communications, Economics, Business, or Journalism.

Responsibilities

Monitor local news in each assigned client community and national news.
Identify new media channels, such as podcasts and newsletters, for pitching stories.
Consistently suggest timely pitch ideas to teammates based on current news.
Help senior publicists develop strong lists of reporters to pitch and understand what makes an effective pitch list.
Clip and report media results with minimal supervision.
Suggest next steps in pitch development and projects using critical thinking.
Begin developing meaningful relationships with reporters.
Manage multiple clients, tasks, and deadlines, taking initiative and delegating responsibilities as needed.