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Try It Now, FreeA strong Public Relations resume should emphasize the ability to develop and execute comprehensive PR strategies that result in increased media coverage and brand awareness. Highlight your experience in establishing and maintaining relationships with key media outlets and influencers, as well as planning and executing successful media events. Additionally, showcase your skills in creating compelling press releases, managing social media campaigns, and implementing crisis communication plans to effectively address issues and minimize negative impact on the brand.
Leah James
leah@james.com
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(668) 147-0158
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linkedin.com/in/leah-james
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@leah.james
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leah-james.com/my-work
Public Relations
Highly skilled Public Relations professional with 4 years of experience in developing and executing successful PR strategies. Proven track record in increasing media coverage by 25%, brand awareness by 15%, and social media engagement by 20%. Exceptional skills in relationship building, crisis communication, and thought leadership campaigns, with a strong commitment to delivering measurable results and driving business growth.
WORK EXPERIENCE
Public Relations
03/2022 – Present
MediaBoost Communications
- Developed and executed a comprehensive public relations strategy that resulted in a 25% increase in media coverage and a 15% increase in brand awareness within the first year.
- Established and maintained relationships with key media outlets and influencers, resulting in a 30% increase in positive media coverage and a 20% increase in social media engagement.
- Planned and executed successful media events, including a press conference that resulted in a 50% increase in media attendance and a 40% increase in media coverage.
Communications Specialist
03/2020 – 03/2022
Innovate Communications Inc.
- Created and distributed compelling press releases and media advisories that resulted in a 40% increase in media coverage and a 25% increase in website traffic.
- Developed and managed successful social media campaigns that increased brand awareness by 30% and social media engagement by 20%.
- Implemented crisis communication plans that effectively addressed issues and minimized negative impact on the brand, resulting in a 90% success rate in managing crises.
Public Relations Coordinator
03/2019 – 03/2020
Echo Communications Group
- Analyzed industry trends and competitor activities to develop and implement a successful thought leadership campaign, resulting in a 35% increase in media coverage and a 20% increase in website traffic.
- Wrote and edited high-quality content for websites, newsletters, and other communications materials, resulting in a 25% increase in engagement and a 15% increase in website traffic.
- Tracked and reported on public relations metrics and performance, providing valuable insights that informed future strategies and resulted in a 20% increase in overall effectiveness.
SKILLS & COMPETENCIES
- Strategic public relations planning
- Media relations and outreach
- Influencer engagement
- Event planning and execution
- Press release writing and distribution
- Social media campaign development and management
- Crisis communication and management
- Industry trend analysis and competitor monitoring
- Thought leadership strategy and execution
- Content creation and editing
- Public relations performance tracking and reporting
- Relationship building and networking
- Brand awareness and reputation management
- Search engine optimization (SEO) for PR content
- Digital marketing and analytics
- Project management and organization
- Strong written and verbal communication skills
- Adaptability and flexibility in a fast-paced environment
- Creative problem-solving and critical thinking
COURSES / CERTIFICATIONS
Accredited in Public Relations (APR)
04/2023
Public Relations Society of America (PRSA)
Certificate in Principles of Public Relations
04/2022
Universal Accreditation Board (UAB)
Public Relations Society of America (PRSA) Board Certification in Public Relations (BCPR)
04/2021
Public Relations Society of America (PRSA)
Education
Bachelor of Arts in Public Relations
2016 - 2020
Syracuse University
Syracuse, NY
Public Relations
Communication Studies
